Husband, Funcle, Entrepreneur, Chairman & CEO of Better For You Wellness, Brand, and Job Creator within the Global Plant-Based Science-Focused Wellness industry

Joined October 2008
368 Photos and videos
13 Nov 2024
$BFYW abandons Reverse Split, renews focus on growing Stephen James Curated Coffee Collection sales on Amazon and Kroger. On target to achieve year one forecasted reveunues with Reg D offering. bit.ly/3O6XXZt

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1 Jun 2024
As $BFYW coffee sales (GetSJCoffee.com) continue to grow in Kroger and on Amazon, we’ve begun collaborating with Lulu and Co. and others to increase visibility in Central Ohio.
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4 May 2024
$BFYW's Stephen James Curated Coffee is a Force to be reckoned with. Get yours today at GetSJCoffee.com.
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29 Apr 2024
$BFYW sends @Sean_Rash great thanks for your review of Stephen James Curated Coffee Collection.
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10 Apr 2024
Discover the exquisite @Stephen James Curated Coffee Collection by $BFYW, featured in LA Weekly. Indulge in the article "Savoring Moments: The Vision and Expertise Behind BFYW’s Stephen James Curated Coffee Collection." ☕️✨ Check it out: zurl.co/LAYu
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28 Mar 2024
$BFYW's coffee line now has K-cups to accompany our whole bean and ground Light, Medium, Dark, and Swiss Water Decaf. Products positioned for greater grocery, retail, hotels, resorts, and online sales. #Growth Get yours here: bit.ly/3sjEtJj
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28 Mar 2024
$BFYW's Classic Collection of Light, Medium, and Dark roasts in single-serve pods. Coffee line now has whole bean and ground Light, Medium, Dark, Swiss Water Decaf, and K-cup-style pods. Positioning products for greater grocery, retail, hotels, resorts, and online sales. #Growth
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Ian James retweeted
$BFYW's Premium Coffee Sales Outpace Skincare 11 to 1. We realized long ago that premium coffee would be a key revenue driver, and the numbers bear that out. bit.ly/3PAY7cW

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25 Mar 2024
$BFYW's Premium Coffee Sales Outpace Skincare 11 to 1. We realized long ago that premium coffee would be a key revenue driver, and the numbers bear that out. bit.ly/3PAY7cW

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21 Mar 2024
$BFYW Get ready…
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4 Mar 2024
"To execute our Growth Initiative, focusing on $BFYW's flagship SJCCC brand, we must have someone intimately familiar with it and its financial intricacies. Stephen Letourneau is that person, and why the Board has appointed him Chief Operating Officer.”
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26 Feb 2024
Open $BFYW Shareholders #4: We undertook the P/S Analysis to set our sights on where we believe we can grow the Company from a share price and market cap perspective focusing on our premium coffee brand, SJCCC. The analysis vividly illustrates compelling results, substantiates our decision to take the brand to the public market, and indicates significant growth potential for BFYW Stock. bit.ly/3UUXfDb
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2 Feb 2024
New shipping packaging has arrived for $BFYW’s Stephen James Curated Coffee Collection. New roll stock bags coming next, and that means machine filling for lowered COGs.
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30 Jan 2024
Some shareholders had questions about $BFYW's Growth Initiative, so I provided a deep dive into our premium coffee, Kroger opportunities, the projected growth, and what it means for the Company: Profitability, Prosperity, and Greater Shareholder Value.
$BFYW's CEO 3rd Open Letter: A Growth Initiative Deep dive that focuses on Stephen James Curated Coffee Collection, raising $3.5M in debt capital to minimize SH dilution, generating millions in revenue, profit in year 2 and self sustain in year 3. bit.ly/3ucHe0s
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26 Jan 2024
Stephen James Curated Coffee Collection leads $BFYW's Growth Initiative. We seek $3.5M in Debt Capital to propel sales and use the proceeds to service the Note. Our strategic approach minimizes shareholder dilution and generates profitability and long-term financial stability.
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26 Jan 2024
$BFYW's Stephen James Curated Coffee Collection has the greatest growth potential to reach profitability and make the Company self-sufficient with minimal capital. Try it and see. Go to GetSJCoffee.com, enter FRIENDS25 @ checkout, and get 25% off your order. ☕✨#SJCoffee
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24 Jan 2024
7,241,418 $BFYW shares traded today. The last time we had 7M shares trade? Aug 4, 2021, when 7,359,435 Traded. Welcome aboard, Shareholders. Check out your Premium Coffee GetSJCoffee.com - enter FRIENDS25 at check out and get 25% off. We're here for the LONG HAUL.
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24 Jan 2024
$BFYW's 2nd highest trading volume, with 142m unrestricted in 35 Kroger stores. Exciting plans to expand to 250 stores, w/a strategic fundraise to fuel our growth journey. I'll continue to buy shares on the open market and go LONG—welcoming fellow investors who joined today! We're committed to building lasting shareholder value. #Longhaul #InvestmentOpportunity
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