I learned this during my time in sales and I always go back to it. Hardly ever fails.
Client asks: “How can I be sure you’ll get me results?”
Me: Here’s the truth, I’m not sure, but how can I be sure that the sun will rise tomorrow morning? I’m not, but I know there’s a good chance it will as it’s always done for the past 4billion years. You’ve come to me because you know I can help you, and like I’ve done with my past success stories that you’ve seen, I’ll put everything on the line to ensure you get results.
Simple.
No commitment made, no heart broken.
This is my line, how you deliver it matters – a lot.
Question for media buyers:
How do you respond when a prospect asks things like,
“How can I be sure the ads will convert?”
“How long will it take to see results?”
“What guarantee do I have that this will work?”