People think advertising is a crappy business compared to subscriptions…
But did you know that Facebook makes more per user than Netflix?
Charging people money for something isn’t the only way to make money.
There are many different ways to monetize.
In many cases, the ugliest solutions tend to be the sexiest from a financial standpoint.
It’s just like my ad agency, NP Digital.
A lot of work may not be wowing like you see in a Super Bowl commercial. But performance marketing produces a massive ROI.
It’s why we are 750 plus people and still growing in a bad economy.
Don’t focus on the sexy, the money is in the ugly.