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IMPRINT @imprintcontent

A full-service, custom content agency that helps companies build meaningful relationships with their clients by providing undeniable moments of inspiration.

Joined January 2011
  • Tweets 437
  • Following 165
  • Followers 207
88 Photos and videos
Investing in #AI can be an #ROI game-changer, but only if done wisely. The IMPRINT AI Discovery Lab has been rigorously testing the latest tools and has some ROI-boosting tips to share. imprintcontent.com/3-tips-fo… #marketing #contentmarketing

3 tips for making the right investments in AI

Adopting a test-and-learn approach is crucial for any business looking to drive measurable ROI improvements.

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Improving #ROI means embracing a test-and-learn culture. #Testing isn’t just another #marketing cost — it’s an essential investment in your brand's ongoing success. Let's explore ways a structured testing approach can help you maximize ROI. imprintcontent.com/test-your…

You can’t afford to NOT test your marketing content

Adopting a test-and-learn approach is crucial for any business looking to drive measurable ROI improvements.

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Retailers using #omnichannel marketing increase consumer engagement by 251%. But it might not always be the best approach. We explore its benefits, challenges, and when a more focused, channel-specific strategy might drive better #ROI. imprintcontent.com/omnichann…

Is omnichannel always the best approach?

Is omnichannel marketing always the best choice? We explore its benefits, challenges, and when a more focused, channel-specific strategy might drive better ROI.

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Improve your organic traffic just by pruning old content! We explain what SEO “pruning” is, why it works, and provide some pruning best practices to help boost your search rankings. imprintcontent.com/seo-pruni… #SEO #ContentMarketing #InboundMarketing

SEO Pruning: Why you can't afford to ignore old content

Leaked Google documents confirm the importance of site authority in search rankings. Learn how auditing and pruning unhelpful content can boost your visibility.

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Remember 2012? When then-CEO of Betterment said “financial advisors are bad for your wealth?” What happened to the robo-advisor takeover? Our latest post explains why financial advisors aren’t going anywhere any time soon: imprintcontent.com/why-robo-… #Finance #Marketing #Advisor

Why the robo-advisor takeover never happened

While robo-advisors provide more affordable, accessible investment management, they simply can’t replicate the guidance of a financial advisor.

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Introducing AI into your personalization efforts can lead to some, well, creepy results. What if you focused on relevance instead? Our latest piece offers four steps for combining AI with classic marketing tactics to get the most out of your #content. imprintcontent.com/ai-person…

Personalization perils of AI: Don't freak out your audience

As you introduce AI into your personalization, don't forget to focus on relevance. If you increase relevance, you increase engagement.

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Do audiences care about your use of AI? Depends on who you’re talking to. Our latest post breaks down the unique concerns of B2B, B2C, employee, and shareholder audiences, and how to ensure your communications don’t go awry. imprintcontent.com/audiences… #ArtificialIntelligence

Do audiences really want to know how you're using AI?

Just how much should you share about your company’s use of AI? How do you calculate the risk/reward? What are the differences between B2B and B2C?

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More Americans are turning 65 than ever before. @ContentDuncan breaks down what this "Peak 65" wave means for marketers in the retirement space, and offers 7 tips for updating your messaging. imprintcontent.com/longevity… #Retirement #Marketing #ContentMarketing

Longevity planning in the face of Peak 65: Time to reevaluate

As a record number of Americans turn 65, marketers must adopt messaging that helps people think about retirement as an opportunity rather than a 'stop date.'

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Humans can’t help but add steps to slow processes. This ‘addition sickness’ hinders growth, creativity, and efficiency. Here are the most common triggers for ‘addition sickness’ and the GROSS (in name only) remedy for it. imprintcontent.com/content-m…… #ContentMarketing #Marketing

Rid your team of 'addition sickness' once and for all

Stanford professors Robert I. Sutton and Hayagreeva Rao's findings can help any organization reduce costs, increase efficiency and boost morale.

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The Great SEO Heist cost an unsuspecting site millions in organic traffic. The culprit? AI-generated content. We unpack this “black hat” thievery, and what it means — and doesn’t mean — for the future of SEO. imprintcontent.com/ai-seo-he… #SEO #ContentMarketing #AI

The great ‘SEO heist’: how AI helped steal 3.6 million in traffic

When an X (Twitter) user claimed he used AI to steal millions in organic traffic, all hell broke loose in SEO land. Here's what we can learn.

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One in five searches on Google returns a video, and that video is frequently above the #2 ranking page. That’s real SEO power! Here are five things you can do to boost your videos' SEO potential. imprintcontent.com/seo-video… #ContentMarketing #SEO #Video

VID-E-O: The missing piece to your search efforts

Five ways you can incorporate video into your SEO strategy and boost the chances that your content will rank on page one of search results.

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We’re keeping tabs so you don’t have to! 🤓Here are the 5 most important recent developments in the colliding worlds of SEO and AI: imprintcontent.com/seo-ai-ne… #SEO #AI #ContentMarketing

SEO news roundup: Stay up on the latest developments

We’ve compiled five of the most important recent developments in the world of SEO, and what they could mean for your content efforts.

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Let AI do more. You do different. This is the year of taking ownership of your content and differentiating your brand. Use these five formats to stand out. imprintcontent.com/content-m… #ContentMarketing #Marketing #Content #AI #ArtificialIntelligence

Let Artificial Intelligence do more. You do different

Artificial intelligence has made creating content easier, faster and cheaper for marketers. But what is the endgame? How can you best leverage AI?

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Don’t let these 4 common misconceptions hold your business back from SEO success in 2024! imprintcontent.com/seo-2024-… #SEO #ContentMarketing #Marketing

SEO in 2024: Overcome these 4 misconceptions

Marketers juggle competing priorities, and putting SEO first isn’t always feasible — but in many cases SEO “obstacles” are quite simple to solve.

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If you’re a financial services marketer in the retirement space, make sure your audiences are aware of these 6 new changes now in effect via the SECURE 2.0 Act. imprintcontent.com/secure-ac… #Retirement #FinancialPlanning #ContentMarketing

2.0 in 2024: SECURE Act content tips for financial marketers

Imprint is an award-winning content marketing agency based in NYC offering a complete range of strategic and creative services.

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Happy holidays! In the spirit of this giving season, we would like to share how we leave our mark through purpose. Please click below to enjoy our holiday video. We hope your holiday season is bright and wish you all the best in 2024! imprintcontent.com/holiday-2…

Video: Happy Holidays 2023

In the spirit of the season, we created this video to share the ways we give back and leave our mark. Here's to a wonderful 2024!

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Have you heard of the “confidence gap” crisis facing advisors? 😬Younger investors' needs and expectations are different from older generations. We interviewed 150 financial professionals to find out exactly what they need. imprintcontent.com/confidenc… #contentmarketing #marketing

NEW RESEARCH: The 'confidence gap' facing financial advisors

The right content can equip advisors with the tools and information they need to incorporate the “head” and “heart” in discussions with clients

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THREE-PEAT! Three wins (and nine nominations) in 10 years is a track record we're very proud of! Our team reacts to the news of our 2023 Agency of the Year win. imprintcontent.com/imprint-c… #ContentMarketing #Marketing #Content @CMIContent

Bringing home the hardware: celebrating Agency of the Year win

Bringing home the Content Marketing Association award for Agency of the Year was a thrill magnified only by the fact that we’ve been nominated nine times in the last 10 years.

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The dominoes are falling for content marketers in cannabis. We spoke with Cannabis Marketing Association Founder and CEO Lisa Buffo about what progress in three key areas could mean for the industry. imprintcontent.com/cannabis-… #cannabis #contentmarketing #marketing

Cannabis content marketing: The dominoes are falling

Cannabis Marketing Association Founder & CEO Lisa Buffo discusses recent developments and what they mean for marketers in the space.

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We spent three full days at #CMWorld in D.C. listening to #contentmarketing experts from a host of industries to discuss #AI, team building, social media and everything in between. Here are our four biggest takeaways for 2024. imprintcontent.com/ai-is-adj… @CMIContent #CMW2023

AI is an adjective: 4 takeaways from Content Marketing World

Imprint's team of marketers attended dozens of talks at CMWorld this year, and have reported back on the biggest themes and trends for 2024.

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