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What you want to know about advertising. A section of @thisisinsider. Visit our homepage for the day's top stories.

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Insider Advertising@insiderads
13 May 2022
Jeff Bezos once said, "advertising is the price you pay for having an unremarkable product or service." Now, Amazon's $31 billion ad revenue is a driver of retail sales and fuels its other businesses. Here's how it did it and where it could go next. 👇 businessinsider.com/how-amaz…

Amazon bulked up its advertising behemoth in 2022 — and it's becoming an even bigger threat to Meta

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

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Scrambling for ad dollars, Netflix, Disney, and other streamers are planning a big sales push at CES trib.al/J7HVShF
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Inside the careers of 10 YouTube editors who work with top creators like Cody Ko, Brittany Broski, and The Try Guys trib.al/fotOdxo

Meet the editors behind viral videos from top YouTube stars like MrBeast and Cody Ko — and learn...

These YouTube editors are building careers and establishing business norms in a nascent part of the entertainment industry.

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I'm a media reporter who loves Threads. Here's why I think it's going to become even more popular next year. trib.al/ZhqGzo5

I'm a media reporter who loves Threads. Here are 3 reasons I think it'll be the app to watch this...

I've found Threads to be a very positive community, and think it's useful as a place to make new connections.

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A top Marriott exec breaks down the hotel chain's push into Hollywood-style entertainment trib.al/1F5by9T

A top Marriott exec breaks down the hotel chain's push into Hollywood-style entertainment

A Marriott VP discussed the hotel chain's approach to distributing brand films on streamers like Amazon's Prime Video and why it's exploring longer projects.

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3 ways The New York Times claims OpenAI and Microsoft is a billion-dollar threat to its business trib.al/ErBlxU8

3 ways The New York Times claims OpenAI and Microsoft is a billion-dollar threat to its business

How OpenAI and Microsoft could cut into The New York Times' biggest revenue drivers, according to its lawsuit.

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Inside WPP's volatile 2023 trib.al/GmvdYx2

Inside WPP's volatile 2023

The company has been undergoing a massive transformation that has involved merging agencies.

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Read the 10-page pitch deck a new social network used to raise $2.5 million as it gets ready to launch on the app store trib.al/WjqtaVO

Read the 10-page pitch deck a new social network raised $2.5 million as it prepares to launch its...

Seam Social is a new social-media platform where users can code their own experiences.

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Insider Studios Year in Review 2023 trib.al/bUcoSKH

Insider Studios Year in Review 2023

It was another year full of creativity and Innovation — from gift guides to mini-documentaries.

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The rise, fall, and return of adtech pioneer MediaMath trib.al/iEyiYqe

The rise, fall, and return of adtech pioneer MediaMath

MediaMath's bankruptcy earlier this year was a stunning fall from grace. Under new ownership, it's planning a comeback.

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These are the teams behind YouTube's 2023 US breakout creators helping them manage their surging careers trib.al/RFindRr

These were YouTube's 10 top rising stars last year — and the managers, publicists, and more...

Every year, YouTube publishes a list of emerging "breakout creators." These are the managers, PR reps, and others who work with these rising stars.

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Move over short-form, 2024 will be a popular year for longer videos trib.al/J1oRjjN

Why longer videos will take the spotlight from short form on platforms like YouTube and TikTok in...

More platforms could introduce programs that reward longer form content, following on the heels of TikTok's recent move.

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From the generative AI boom to X's advertising crash — these were the 5 biggest ad industry shocks in 2023 and what they mean for next year trib.al/bS0qSak

From the streaming ad wars to the generative AI boom — 5 big things that will continue to rock the...

The ad industry dealt with major changes this year, from generative AI to X's big ad crash. Here's what it all means for 2024.

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18 influencer management firms and talent agencies with BIPOC leaders helping creators from underrepresented backgrounds trib.al/JRFqXUH

18 influencer management firms and talent agencies with BIPOC leaders helping creators of color...

Some leaders in the creator economy noticed a lack of opportunities for BIPOC creators and started their own influencer management and talent firms.

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From Accenture to Walmart, experts predict these companies will be the most active acquirers of advertising businesses in 2024 trib.al/NjocvTE

These 9 companies will be the most active ad industry acquirers, as M&A deals rebound in 2024

Some consolidation may be opportunistic. But trends like the death of cookies could fuel deals.

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Warner Bros. Discovery CEO David Zaslav is laying plans for another merger that would rock Hollywood, but a deal with Paramount won't solve either company's woes trib.al/lWpnNkq

Warner Bros. Discovery CEO David Zaslav is laying plans for another merger that would rock Hollyw...

Warner Bros. Discovery chief David Zaslav is in deal talks with Paramount, a pact that could kick off more media consolidation.

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An influencer has been fined $1 million after 'misleading' claims that proceeds from a cake would be donated to charity trib.al/3CGOcxo

An influencer has been fined $1 million after 'misleading' claims that proceeds from a cake would...

Chiara Ferragni, an Italian social media star, apologized after autorities found that a purported charity campaign was misleading customers into buying a cake she was profiting from.

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The year of Taylor Swift is ending, but a new era is just beginning - and it could be more powerful than AI trib.al/RXQvuwJ

The year of Taylor Swift is ending, but a new era is just beginning - and it could be more powerful...

The creator economy is set to double in size by 2027. Smart brands are already recognizing the opportunities that creators present to connect with consumers

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How an OnlyFans creator kickstarted her career by giving 42% of her revenue to one of the platform's biggest stars — and how much she makes per month trib.al/R6UfbGj

A 19-year-old OnlyFans creator explains how much she earns a month and the details of her revenue...

OnlyFans creator Rayna Rose has a revenue-share deal with her former employer Bryce Adams, who earns millions as an adult-content creator herself.

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How to use AI for content creation and digital marketing, according to creators trib.al/DHNmiSD

How to use AI for content creation and digital marketing, according to creators

You can use AI for content creation and digital marketing. AI tools can help creators and influencers with tasks like idea generation, video editing, and thumbnails.

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A travel creator breaks down how much she makes from 7 income streams, from brand partnerships to selling memberships trib.al/eEFuXlS

A 28-year-old travel creator who's earned 6 figures this year with hundreds of thousands of TikTok...

Gabby Beckford has partnered with brands like Delta, Hilton, and Tinder to post sponsored travel content on her social media.

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