A multidisciplinary creative company that redefines brands and experiences.
Joined July 2008
- Tweets 2,558
- Following 712
- Followers 14,203
- Likes 1,484
709 Photos and videos
Instrument retweeted
20 Jun 2025
More AI isn’t the answer — resonance is. Brands are getting sucked into all the generative “creative slop” flooding channels, while audiences tune out. The fix? @instrument CEO Laurel Burton says brands must build systems that scale with soul—structures that give both humans and machines the clarity to create cohesive, emotionally resonant experiences. “Great design isn’t what you ship. It’s what your system makes possible.” Learn more: lbbonline.com/news/How-Can-a…
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Instrument retweeted
14 May 2025
@instrument helped @procoretech shift the perception from “tech for construction” to “built by and for builders" with the new identity. The design system balances structure and humanity. #BrandingCase
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Instrument retweeted
22 May 2025
A massive night for the Code and Theory Network at the @shortyawards ! Code and Theory earned Agency of the Year, alongside category wins for @NBCUniversal, @NFL, @StarTribune and @thomsonreuters—plus more notable honors across @YETICoolers, @RCPolitics , @ETSInsights, @TIAA, @elfcosmetics (@wearekettle), @Qualcomm (@LeftFieldLabs) and @pagerduty (@instrument).
Together, our teams earned:
- 5x Category Winners
- 10 Additional Honors
- Agency of the Year Recognition
Thank you to our clients for their ongoing trust and partnership, and to our teams that power these now award-winning experiences.
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May’s Honor Awards are here!
bit.ly/4e5Hr8d
Portfolio – "Phantom.Land" by @phntmLDN
Business & Services – "Dayos" by @timestwo_design
E-commerce – "Oura Ring" by @instrument
No-code – "Tiny Villa 3D Website" by @PeachWeb_
Product – "Capsules®" by Moyra
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Instrument retweeted
18 Jun 2025
.@instrument's Laurel Burton on why the next era of brand isn’t about more content—it’s about more resonance. ow.ly/Rc5450WbF3R
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15 Apr 2024
Check out what Instrument-ers are doing at this year’s @cworksco and register to join: bit.ly/3Q34shb
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9 Nov 2023
We're on the lookout for a freelance DevOps Engineer and a Motion Designer to help us craft exceptional digital experiences. Explore the opportunities here:
instrument.com/careers
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31 Oct 2023
This Thursday, our VP of Creative, Nishat Akhtar, will be on the stage at #DesignThinkers in Toronto.
Join us as she presents 'Play as Practice,' a talk which explores the importance of play within the creative process—for creatives, clients, and our collaborative work.
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23 Aug 2023
.@GoogleDesign is a home for imagining the future of design and technology. Our team designed & built the site from the ground up, resulting in a more adaptive & expressive experience that was tailored to embody Google’s unique & influential design ethos. instrument.com/work/google-d…
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23 Aug 2023
We intentionally created a platform to capture ‘newness over time,’ evolving in both form and in experience. This allows the website to remain current, adapt quickly, and be more resilient to design trends.
Visit the case study (🔗 above) or design.google for more.
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Instrument retweeted
18 Jul 2023
✨@instrument partnered with @blackspaceorg to create an evolved brand, design system & digital experience to empower them into the future.
Learn the story behind the Webby-recognized site — built on #WordPress, powered by @wpengine — in #CraftedWithCode! wbby.co/3XXrjh2
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Instrument retweeted
4 Jul 2023
Just updated all images (from @RSDBco) and typography (Instrument Sans and Serif from @instrument) for my MOSS @webflow template. Black and White 👊
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We have an exciting @webflow project in the works, bringing you something edgy and cool❄️❄️. Stay tuned as it will be coming your way very soon! Additionally, we'd like to send some love🩷 to the team at @instrument for their fantastic "Instrument Sans" font family.
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22 Jun 2023
We’re celebrating our partners @Microsoft for winning a @Cannes_Lions Grand Prix for ADLaM w/McCann. We’re proud to partner w/Microsoft on Unlocked to showcase this and other stories about how technology affects people’s lives. Check it out here:
unlocked.microsoft.com/adlam…
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20 Jun 2023
Our journey to the Nike design system began more than a decade ago, when we were first tapped to reimagine Nike.com.
Read more about our work with @Nike here: instrument.com/work/nike-dig…
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Instrument retweeted
16 Jun 2023
yasss already used it for my pages, deeply in love...
joengn.framer.website #portfolio
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15 Jun 2023
We’re excited to introduce Laurel Burton as President.
“Her passion, dedication, and exceptional skills make her the ideal leader for this position, and I’m excited to see what the future holds under her guidance.” - Kara Place, CEO
Read more here: instrument.com/latest/instru…
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Instrument retweeted
15 Jun 2023
New fonts! Instrument Serif is a display font designed for the @instrument brand by @jordanegstad and @rfuenzalida. It is meant for large sizes and offers a contemporary take on some of the time-tested characteristics found in old-style serifs. 🪁 fonts.google.com/specimen/In…
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12 Jun 2023
Recognizing the talent and effort of the best web designers, developers and agencies worldwide, @awwwards has nominated us for our redesign of instrument.com. TY to our team, and to awwwards for including us among great company.
Vote here: awwwards.com/sites/instrumen…
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9 Jun 2023
To continue to be a conduit for what's next for brands, we've implemented two new innovation practices, led by Mike Creighton and Paul Welch, at the center of what we do: Experience and Content Innovation.
Read more here:
instrument.com/latest/the-fu…
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