How your grow customers matters! Intempt is an all-in-one Growth Engine for modern marketing teams.
Joined November 2014
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50 Photos and videos
things that feel like GTM but aren't:
- redesigning the website for the 3rd time this year
- adding another tool to the stack
- a 2-hour meeting about the brand font
- posting on LinkedIn without a strategy
things that are GTM:
- talking to the 10 people most likely to pay you
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Jun 15
your ICP is not "growth-stage SaaS companies."
that's still 2 million businesses.
your ICP is the founder who just realised their Mailchimp automation fired on a Tuesday for a user who churned the previous Thursday.
that person.
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Jun 15
"we need more content" is almost never the answer.
you need content that speaks to the person you're trying to reach.
most teams have a targeting problem disguised as a volume problem.
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Jun 14
reminder for the weekend:
the founders who win next quarter are not working harder than you right now.
they're working on the one thing that compounds.
for most SaaS teams that's activation.
not content.
not ads.
not the rebrand.
activation.
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Jun 14
Saturday morning founder check-in:
- shipped something: maybe
- checked the dashboard: definitely
- worried about activation: yes
- doing something about it: TBD
- reading GTM takes on the internet instead: obviously
same time next week.
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Jun 13
what Intempt does while you're in the all-hands:
- connects your Stripe data to your user profiles
- identifies which customers are most likely to upgrade
- triggers the right message at the right moment
your all-hands did not do that.
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Jun 13
the most dangerous metric in SaaS is signups.
signups feel like wins.
they're just people who were curious enough to fill in an email address.
activation is the real number.
watch that one.
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Jun 13
what separates the SaaS teams growing in 2026 from the ones that aren't:
not budget.
not headcount.
not the tool stack.
it's knowing exactly what their best customer does in the first 7 days.
and building everything around that one moment.
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Jun 12
Hot take: The best time to set up behavioral triggers was when you launched.
The second best time is before another user churns silently without telling you why.
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Jun 12
your user visited pricing 3 times this week.
read 2 case studies.
opened every email you sent.
your CRM says: "no activity."
your tools and your reality are different documents.
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Jun 11
3 questions that reveal your real activation moment:
1. What does every retained user do in week 1 that churned users don't?
2. What's the first moment a user would be upset if you took the product away?
3. What action correlates most with a second session in 48 hours?
answer :)
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Jun 11
Marketing team of one starter pack:
- doing the job of six people
- being asked "can you also just do the socials"
- 47 browser tabs open
- hasn't eaten lunch at a table since Q1
- runs on Notion and spite
This one's for you.
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Jun 11
Your marketing stack:
- analytics tool that shows the drop-off
- email tool that can't see the drop-off
- CDP to connect them
- developer to build the connection
- 6 weeks later: the drop-off is worse
The problem was never the tools.
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Jun 10
cold email is not dead.
emailing 10,000 people who have never heard of you with a templated pitch is dead.
very different thing.
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Jun 10
Hot take: Your activation rate is not a product problem.
it's a "nobody told the user what to do next at the right moment" problem.
very fixable.
very rarely fixed.
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The difference between a campaign and a motion:
- A campaign runs once and ends.
- A motion runs forever and gets smarter.
Most early-stage teams are running campaigns and wondering why growth feels like pushing a boulder uphill.
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the most dangerous metric in SaaS is signups.
signups feel like wins. they're just people who were curious enough to fill in an email address.
activation is the real number. watch that one.
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SaaS founder stages of grief after launch:
- denial: the product is fine
- anger: why aren't people activating
- bargaining: maybe one more onboarding email
- depression: the dashboard
- acceptance: we need to fix the activation moment
most teams get stuck at bargaining.
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PSA: "we need more content" is almost never the answer.
you need content that actually speaks to the person you're trying to reach.
very different problem.
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the "move fast and break things" era produced a lot of broken things.
the "move intentionally and actually understand your customer" era is less catchy but significantly more profitable.
we're in that era now.
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