Luxury & markets analysis without the PR gloss. On-the-ground channel checks from Monaco to Madison Ave. Coverage includes LVMH, Ferrari, RH, Hermès, Cucinelli

Joined October 2023
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Ferrari is about to make you pay a “Luce Tax.” I have it on good authority they unveil the 12Cilindri MM (manual) tonight at Le Mans, limited to ~500 cars. The catch? To buy one, you reportedly have to buy a Luce first. Why that’s a problem 🧵 $RACE
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Ferrari is about to make you pay a “Luce Tax.” I have it on good authority they unveil the 12Cilindri MM (manual) tonight at Le Mans, limited to ~500 cars. The catch? To buy one, you reportedly have to buy a Luce first. Why that’s a problem 🧵 $RACE
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So: a hyped manual used to force sales of a slow-selling car, slipping service quality, and shifting commission structures. More on Ferrari next week. Full note below (paid subscribers got this first)!
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There’s also no flywheel. It artificially simulates the resistance, bite point, and stall risk of a traditional analog manual. Gear ratios even change with drive mode: shorter in Track for acceleration, longer in Road.
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This day just keeps getting better. Walked the paddock as Charles Leclerc came back from a session, then got a look inside the Red Bull garage with the car stripped down on stands What a day!
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Behind the scenes at the Spanish GP before qualifying. Not a bad day to be an Intern! Leclerc’s Ferrari heading down the pitlane, a walk through the Red Bull garage, and a stack of tyre blankets quietly warming up for the session. The access never stops being surreal!
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If $LULU were smart they’d drop Hamilton and make a video of Kimi Antonelli finding his towel
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This seems to be more and more of a problem here
Police investigate luxury watch thefts during Monaco Grand Prix weekend: Authorities in Monaco are investigating a series of luxury watch thefts reported during the Formula One Grand Prix weekend amid concerns about organis rt.news.mc/TT0fXy
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“Bernard Arnault, His Ruthless World” was published yesterday. Excellent read (I finished in one sitting) and would highly recommend if you’re interested in LVMH or need a good book over the weekend! You can buy it here: amzn.to/4dYr8vC
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Nice photo shop job here from ESPN. Kimi Antonelli’s hands are nowhere near that muscular or that hairy… I doubt George Russell’s are either 🤷🏻‍♂️
Lewis to Kimi in the cooldown room: "That's a lot of wins, buddy." 🥹❤️
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New primary research from Intern Pierre I surveyed recently former Lululemon Sales Associates across the US, Europe and Asia on competition, sales trends and where the brand goes next A few findings worth flagging on $LULU 🧵
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Full report: charts, verbatim responses, the full threat ranking and the comp dispersion. Available to Intern Pierre Professional subscribers. Link below to request access 👇
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