The Helpdesk enables EU SMEs to manage Intellectual Property in South-East Asia, with free consultations, practical seminars, and online resources.
Joined March 2013
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🔔 Patents protect innovations, often leading to disputes between companies. FujiFilm and Kodak are involved in an ongoing Unified Patent Court case over printing technology patents, with mixed earlier outcomes and appeals still in progress as of 2026.
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🎯 New Publication: Navigating trademark protection in SEA
Don’t assume EU trademark rights apply in SEA Asia! This can lead to risks like bad faith filings, counterfeits, and infringement.
🧭 Learn top pitfalls & key IP tips in our new infographic.
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🔔 Sony sued Cox Communications over user piracy. The U.S. Supreme Court ruled ISPs aren’t liable for mere knowledge of infringement, only if they intentionally encourage or promote it, clarifying contributory copyright infringement limits.
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🎯 AI IP for European SMEs: Navigate the global maze
AI is reshaping global business fast. For EU SMEs, navigating AI IP rules is key. Our new guide explores China, India, LA & SEA with practical tips on licensing, trade secrets & compliance.
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🔔 In 2026, a Singapore tribunal ruled for Tiger Woods’ SUN DAY RED against PUMA, finding the cat & tiger logos clearly different with no consumer confusion, and rejecting PUMA’s claim that its reputation alone should prevent the trademark registration.
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🔔 Pop Mart International Group Ltd is suing Bambu Lab over 3D-printable “Labubu” models on MakerWorld. The case could reshape IP liability for 3D platforms, especially if they knowingly host infringing user uploads.
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🔔 AI is transforming industries and IP offices worldwide. Tools support search, classification, translation, and automation. At EUIPO, AI aids case management, examination, and proceedings, under a human-centric approach with expert oversight.
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🌟 Recap from FHA x ProWine 2026!
Great discussions with EU SMEs exploring growth in SEA, with strong focus on how IP strategy supports market entry, brand protection & innovation.
Big thanks to IP expert Wai Yeng Chan and the organisers for a well-run, high-energy event.
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🔔 KATIE PERRY vs. KATY PERRY: A 17-year trademark battle ends with Australia’s High Court siding with designer Katie Perry. No consumer confusion found. Lesson: personal-name trademarks can be risky, distinctive elements help avoid disputes.
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🔔 WIPO reports 275,900 PCT filings in 2025 ( 0.7%), driven by AI and digital tech. ICT dominates, semiconductors grow fast, EU countries rank high, and firms increasingly prioritize patents amid global digital innovation competition.
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📢 [News] Update from WIPO: New individual fees (in CHF) now apply for trademarks designating the Philippines under the Madrid System, covering applications, subsequent designations & renewals.
Read full here ➡️ wipo.int/documents/d/madrid-…
#Trademarks
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🌟 Back-to-back trade fairs in HCMC
Food & Hospitality Vietnam (24-26 Mar) – Culinary & hospitality innovations
PROPAK Vietnam (31 Mar-2 Apr) – Packaging, processing & automation
A big thank you to the organisers, companies & exhibitors for sharing insights and time with us.
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📢[News] Indonesia Speeds Up TM Examination
Indonesia’s Ministry of Law Regulation No. 5 of 2026 speeds up TM reg., allowing straightforward applications without opposition to be registered in about 3 months while streamlining examination procedures.
➡️ tilleke.com/insights/indones…
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📢[News] Preregistration Strategies for Safeguarding TMs in Myanmar
Myanmar’s TM backlog leaves many applications pending. Brand owners should monitor filings, gather evidence of use & prepare enforcement strategies to protect rights before reg.
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📢[News] Intl. Patent Applications Rose in 2025
Intl. filings under the Patent Cooperation Treaty at the WIPO rose 0.7% in 2025. Digital communication led filings, while semiconductor patents grew quickly, reflecting resilient global innovation.
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📢 Software licensing is a key revenue source. EU SMEs entering South-East Asia can license software to local partners to build market presence, though legal recognition of licences varies across countries.
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📢[News] Cambodia unveils dedicated GI database
Cambodia launched a GI database in its Digital IP Hub, creating the 1st centralised record of registered GIs. It improves transparency and may boost GI registrations, exports & origin-based local brands.
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🔔 In 2026, Drew Barrymore was sued by Instinct GmbH for using the song You Make Me Happy (Acoustic version) in a commercial Instagram post without a sync license. The unresolved case highlights the need for proper music licensing on social media.
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📢 Copyright protects the expression of ideas, not the ideas themselves. Ideas & concepts are not automatically protected, and single words are generally not considered literary works eligible for copyright protection, an important distinction for SMEs.
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🔔 The 2026 IPOPHL PCT Filing Assistance Program offers fee exemptions & support for international patent applications. It is open to Filipino inventors & foreign applicants filing first with IPOPHL, helping SMEs seek protection in up to 158 countries.
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