Our experts uncover data & insights, providing actionable market research for businesses. Be sure to follow us @ ipsosus.bsky.social !
Joined May 2009
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Photos and videos
A homebuying quiz conducted by Ipsos on behalf of Wells Fargo reveals a stark disconnect: most aspiring first-time buyers believe they're ready to buy a home, but fundamental knowledge gaps suggest otherwise.
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Connecting with people’s lives is the starting place for sustainability messaging, especially in an era where people are also concerned about other pressing issues: the rising cost of living, domestic and geopolitical instability, uncertainty around AI...
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How do Americans view the state of the country today? Our new report finds that foundational values – freedom, justice and equality – continue to resonate widely and there is broad agreement around the core principles that the nation should stand for.
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The World Cup is here - and Influentials are ready! 81% in Mexico plan to watch. In the US where soccer isn't as dominant, engagement is impressive at 51%. How will audiences watch? Live television remains king, but over 1 in 4 US plan to attend in person!
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Sign-up today for free access weekly highlights to your inbox every Friday. From ticket prices to red cards, from VAR to national anthems… fans flood social media with their reactions, in real time, and we’ll help you stay in the game.
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The nutritional supplement market is booming—but what drives a consumer to buy, and how does that differ across markets? Watch our on-demand webinar as experts from the US, UK and France share insights about what is driving this thriving market.
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Seven in ten people describe the current economic situation as “bad.” This economic anxiety is profoundly reshaping consumer behavior, especially in the grocery aisle as 58% now report paying more attention to the per-unit cost vs total cost of food items.
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A new poll finds that many parents give money rewards to their children as an intentional tool for learning and motivation, helping teach what it means to earn, build a strong work ethic, and reinforce positive behavior. Take a look.
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A majority of teachers show concern about the impact of artificial intelligence (AI) on students’ critical thinking skills, according to a new NPR/Ipsos poll conducted among current K-12 teachers. Access the full results here.
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Almost half of Americans say AI tools are making them more productive at work, but nearly as many (38%) say the tools are a good start but not ready to make “finished” projects, according to the Ipsos Consumer Tracker
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At a recent Ipsos After Hours event in Seattle, experts from the Seattle Research Community, Amazon and Meta explored the tension between the benefits of AI and the need for trust. Listen in!
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Ipsos is excited to have been part of Learners’ Research Week in San Francisco! Missed our sessions? Revisit the recordings here: ipsos.com/en-us/learners-res…
Evolving Insights Using Agentic AI
Mastering Eye Tracking for Product Impact
MaxDiff: Your New UX Superpower
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🚀 Introducing Product Studio: Ipsos' AI-native platform that accelerates the development of winning products. Co-created with global consumer goods leaders, Product Studio does not just speed up development – it augments it. studio.ipsos.com/
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Here are five charts on how Americans feel about the current and future impact of AI on society, and how Americans’ views on the technology stack up against the rest of the world. Take a look
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To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their ‘a-ha’ moment in AI adoption. Read our case study.
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Work is moving beyond rigid 9-to-5 schedules into an era where people need real‑time control. New research commissioned by Uber explores how flexibility helps people earn while managing caregiving, health, school, rebuilding, and later career pacing.
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Ipsos is pleased to announce the promotion of three phenomenal leaders who represent the very best of our culture, our expertise, and our future. ipsos.com/en-us/ipsos-north-…
Congratulations Lindsay, Dana and Lisa!
#ProudtobeIpsos
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In our latest Data Drop, we explore fresh generational data about the challenges faced by those starting out in today’s economic landscape, and how brands and institutions can help younger adults live prosperous and happy lives.
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How do Americans view the state of the country today? Our new report finds that foundational values – freedom, justice and equality – continue to resonate widely and there is broad agreement around the core principles that the nation should stand for.
ipsos.com/en-us/america-250-…
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Most Americans (55%) prefer equal power distribution among the three main governmental branches. Additionally, 58% believe the Supreme Court should consider people's impact in decision-making, and favor democratic rule (81%) over authoritarian governance.
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