Replaced with LinkedIn DM voice notes targeting Series A/B SaaS founders who'd posted about content in the last 30 days. 15 voice notes a day, hand-recorded. Cost: 45 minutes daily.
L2 Conversion. Starting state: 60% of discovery calls ended with "let me send a proposal." Average proposal-to-close was 22%. The rewrite: stopped pitching on calls. Started diagnosing using the 4-Layer Revenue Ceiling.
The $20K → $130K NBW teardown is the most-requested doc I've sent in the last 6 months.
48 pages. 7 system changes. Real outbound scripts. The exact discovery framework.
Comment CASESTUDY and I'll DM you the full PDF.
The compounding layer in a service business is not the next channel.
It's the stack underneath the offer that lets every channel route into the same outcome.
Most operators rebuild the funnel.
The ones who break through rebuild the stack.