IRIS TV is the only data platform built for video. We enable video data connectivity to create better viewing experiences and advertising outcomes.
Joined May 2012
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At @anamarketers Masters of Marketing @iris_tv Co-Founder and CEO Field Garthwaite reminds us it’s not just about data—it’s about mindset targeting. Learn more at @havas bit.ly/3LiWQaR
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We’re excited to announce that @jwpconnatix is now IRIS-enabled™, unlocking Deep Contextual™ video-level data across its premium online video (OLV) inventory available for targeting and measurement in the @Viant_tech DSP. Learn more 👉 bit.ly/3LbrOBS #adtech
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We're excited to announce @basisglobaltech integration for CTV ad targeting. With access to IRIS-enabled data™, Basis customers can take action from contextual, emotional, and brand suitability data to drive higher performance in their CTV campaigns. bit.ly/41IhHKt
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TCL Ads is IRIS-enabled™. By integrating @iris_tv's content ID, the IRIS_ID, @TCL_Brand can now deliver deeper context about the video content within its ecosystem, making it easier for brands to align their messages with the moments that matter most.
bit.ly/40r0qVq
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For the first time, advertisers can measure the impact of video-level content insights powered by the IRIS_ID, unlocking an unprecedented ability to understand and act on what drives results.
bit.ly/49Mitsd
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Looking to supercharge your Q4 CTV campaigns? Take a page from @pmgworldwide and CKE Restaurant's playbook with video-level contextual targeting. See how brands are extending into CTV with precision and scale to drive brand lift and superior outcomes. bit.ly/3BCBHDX
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As consumers shift to CTV, signal loss makes it harder for advertisers to reach the right people. We brought together leaders in the ad tech industry to discuss the challenges, opportunities, and solutions in CTV. bit.ly/3SqxV60
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In the panel Navigating the CTV Revolution at Cannes Lions, PMG's Sam Bloom discusses how brands like CKE Restaurants, Inc.'s Carl's Jr and Hardees are turning to video-level contextual targeting to drive superior performance from CTV.
bit.ly/4cWz2Ca
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Learn more about how @carlsjr and @pmgworldwide leveraged the IRIS_ID, video-level contextual targeting to drive superior performance in CTV bit.ly/45W8dMo
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We're a few days away from #canneslions2024 and are looking forward to kicking off the week at RTL Beach with the panel "Navigating the CTV Revolution" Register here 👉 bit.ly/3VmMs3l to attend the discussion with this distinguished group of industry experts.
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In this case study, learn how Future Today Inc is leveraging the IRIS_ID and video-level contextual targeting to drive:
💵 Six-figure quarterly revenue increases
📈20% higher eCPM
Read the full story in TVREV 👉 bit.ly/4b7qpTX
#adtech #connectedtv #programmatic
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We're headed to Cannes Lions are excited to connect! Join the conversation as we bring together the leading voices in streaming to share how brands are leveraging AI and new data signals to drive superior advertising outcomes in CTV. Request a Meeting 👉 bit.ly/4bqnJ4w
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We're excited to announce that we have partnered with Wurl to bring BrandDiscovery’s emotional targeting via our newly announced product offering: IRIS-enabled™ PMPs.
Click here to learn more 👉 bit.ly/43J8VLN
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We're excited to announce the promotion of Nancy Neumann-Grey to SVP of Business Development. bit.ly/48IznpQ
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We’re excited to announce our contextual CTV deal library, where advertisers activate curated video-level contextual private marketplaces for IAB context, GARM Brand Safety, Emotional Resonance, Audience Lookalikes, Seasonal deals and more. Learn more > bit.ly/49Kb3Fr
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We're excited about our partnership with @dentsu to enable Contextual Intelligence to access video-level data and unlock AI so brands can finally reach viewers watching relevant and brand suitable shows and movies in CTV. bit.ly/42HxmbN
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We're headed to Las Vegas for #CES and would love to spend some time with you! Join us to learn how the leading streaming platforms are using the IRIS_ID to help marketers unlock AI-enabled advertising solutions in CTV. Request a Meeting 👉 bit.ly/3R7d32o
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We're excited to announce our first full-stack integration with our partnership and Equativ to power smart contextual CTV ad targeting! bit.ly/3Qa3AGM
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Did you know that consumers pay 4X more attention to AI-enabled contextually targeted CTV ads? Or that AI-enabled contextual ads had 300% higher brand recall than CTV ads targeted with demo and publisher-declared metadata? @adage examines new research! bit.ly/46KaUQJ
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