I looked up Fable 5 pricing and while I'm not surprised it's coming at 2x what Opus is, I can't stop thinking about how this is now directly shaping how companies look. The discourse around āAIānative orgsā is getting punched in the teeth by constantly increasing model costs. Nearly every team I know is struggling with token burn ROI balance, trying to work within the contracts they signed quarters ago based on the reality of (what are now) older models. So NOW the most expensive usage is starting to become people *learning* how to use AI, which is a process that requires trial and error via bad prompts and messy experimentation. The risk isnāt just overrunning an AI budget, itās that we start judging humans on how efficiently they burn tokens. Woof.