CEO @virioai | linkedin content that drives pipeline | ex pro lol gamer linkedin.com/in/ericlay-viri…
Joined April 2015
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Pinned Tweet
2 Oct 2025
After 10 years of failed startups, I’ve finally found the next trillion dollar company.
Introducing @VirioAI — the AI marketer for enterprise.
As a teen I made content that did 1B views/month…
…and earned <$10K.
That’s when I learned:
Views ≠ Pipeline
Likes ≠ Revenue
The problem wasn’t creating attention. It was turning that attention into revenue.
Virio is built to solve exactly that:
1) Tracks your sales pipeline & marketing initiatives
2) Plans targeted content across your entire GTM team
3) Deploys messaging tailored to each decision maker
To celebrate our launch out of stealth, I'm giving away our 16,456-word playbook that's generated $50M in pipeline.
Repost & comment "Virio" and I’ll share it with you in a few minutes!
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Jun 12
Super high priority looking to hire for the Eng roles and Recruiter!
Willing to pay $5k - $10k for successful referrals!
High equity package on top of the base.
Jun 11
I give up.
Here are all the roles we're hiring for:
Engineering
- Founding Design Eng. $150K - $250K
- Founding Harness Eng. $130K - $200K
- Founding Infra Eng. $150K - $250K
GTM
- Enterprise AEs $110K - $130K | 460K-800K OTE (hiring for AEs with domain expertise in cybersecurity, fintech, proptech, and devtools/data infra)
- Founding Events/Community $150K - $250K
- Founding GTM Eng. $135K - $200K
- Founding Marketer $150K - $250K
Client Success
- Strategic Account Managers $135k - $200K (hiring for AMs with domain expertise in cybersecurity, fintech, proptech, and devtools/data infra)
Ops
- Chief of staff $152K - $203K
- Founding Recruiter $135K - $200K
The comp is all cash base salary and you get cash bonus, significant equity ($400K ), and commission on top for certain roles we offer relocation and visa support.
Please help and support me by:
1. reacting, commenting, reposting this post
2. share with anyone who might be interested in joining a fast growing startup
3. apply directly with the link in the comments
4. pray this post gets in front of the right people
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Jun 11
I give up.
Here are all the roles we're hiring for:
Engineering
- Founding Design Eng. $150K - $250K
- Founding Harness Eng. $130K - $200K
- Founding Infra Eng. $150K - $250K
GTM
- Enterprise AEs $110K - $130K | 460K-800K OTE (hiring for AEs with domain expertise in cybersecurity, fintech, proptech, and devtools/data infra)
- Founding Events/Community $150K - $250K
- Founding GTM Eng. $135K - $200K
- Founding Marketer $150K - $250K
Client Success
- Strategic Account Managers $135k - $200K (hiring for AMs with domain expertise in cybersecurity, fintech, proptech, and devtools/data infra)
Ops
- Chief of staff $152K - $203K
- Founding Recruiter $135K - $200K
The comp is all cash base salary and you get cash bonus, significant equity ($400K ), and commission on top for certain roles we offer relocation and visa support.
Please help and support me by:
1. reacting, commenting, reposting this post
2. share with anyone who might be interested in joining a fast growing startup
3. apply directly with the link in the comments
4. pray this post gets in front of the right people
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Jun 11
clarification here: eng roles get highest equity since they are building the long term product
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May 28
HIRING: we're hiring for a Design Engineer at Virio in SF.
we're solving content for AI-native executives, and we need someone to design the interfaces that make generative content feel natural and intuitive.
if you're excited about:
- designing net-new behaviors interfaces for AI output
- owning the human-in-the-loop experience end-to-end
- making complex AI workflows feel effortless
$425K - $800K TC, full-time in SF.
We’re growing extremely quickly, added $1M ARR in 30 days. team is all ex-founders and backed by investors and operators from LinkedIn, YouTube, HubSpot, Rippling, and Google
If you're interested, check out the link in the thread.
ps: you must love linkedin/content
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Eric Lay retweeted
Feb 17
If you want to learn how we use LinkedIn as our only GTM channel to add $1M ARR per month, I’ve laid it all out here. Maybe someone can give me advice on how to do this on Twitter 😅
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Feb 17
Gotta check out @Tandemspace if you're a startup founder looking for a great space to work out of. @RafiSands
Feb 17
Lots of talk about SF 'where to work' lately.
These are the only spots that matter:
Ferry Building
Tartine Manufactory
Sightglass (7th)
Equator (Fort Mason)
The Interval at Long Now
Capital One Café (FiDi)
SFPL (Main)
Verve (Market)
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Feb 13
4/ Here are mine:
Remote work
→ Not for me. We’re building in-person, 7 days a week.
Go Big
→ I want to build a record-breaking, venture-scale company that wins.
Reinvest everything
→ No hedging. No dipping toes. All in.
Insane communication
→ Comfort with confrontation. Disagreements are how we get better.
Superpowers that don’t mirror mine
→ I don’t need a clone. I need a complement.
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5/ You won’t figure this stuff out from a checklist.
You’ll only learn by doing.
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Feb 12
3/ YC’s “Cursor for PMs” is the real signal.
It’s not about writing better PRDs, but replacing the discovery loop itself. Upload customer interviews, product data, ask what to build next, then ship with agents.
That’s not assistance. That’s a system.
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4/ Now apply that thinking to GTM.
Imagine feeding in:
- Sales calls.
- ICP data.
- Content performance.
- Pipeline outcomes.
And asking:
- What positioning actually wins?
- What narrative compounds over time?
- What converts revenue?
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