P2P texting & chatbots for Higher Ed, K12 and Nonprofits - Engaging your audience with a 10x better response rate than emails!

Joined April 2014
100 Photos and videos
Segmenting your #fundraising campaign could lead to a 760% increase in dollars. Learn about your #alumni and their interests as the people they are today, then segment your #communication to maximize its relevance! ๐Ÿ’ฐ #highered #advancement #moneymaker
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"Sometimes the smaller, slice-of-life stories are the most powerful." - Denise Roberts McKee, COO of About Face Media. Wise words to keep in mind when creating content... It doesn't have to be #epic to make an #impact! โค๏ธ #storytelling #creative #media #message
Did you know there are around 100,000 factors that impact how the #Facebook algorithm shows your #alumni audience posts on their feeds? ๐Ÿค“ ๐Ÿ’ป #FridayFact #Social #Media #Science
200M #Instagram users visit at least 1 #brand profile every day. Don't focus just on your follower count though... Two-thirds of these are from people who donโ€™t even follow the profile! ๐Ÿ‘€
Attention spans are dropping! #Facebook users will only watch 10 secs of your #video, down from 18 secs a year ago. If you want your #alumni to pay attention, itโ€™s crucial to have your main message in the beginning! ๐Ÿค“ #MondayMotivation #MarketingMonday
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Only 7% of #Facebook videos are watched with the sound on. Use captions to make sure your message gets across to your #alumni audience! ๐Ÿ™‰ ๐Ÿ‘‚ #FridayFact #Marketing
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50% of people think ignoring #online #advertising is easy. Itโ€™s crucial that your #marketing messages are relevant & provide value to your #alumni community! ๐Ÿ˜ด๐Ÿ˜ด๐Ÿ˜ด
"Regional variation" is why #alumni around the world engage differently with your messages. For instance, California sees a higher video completion rate than the Northeast! ๐ŸŒŽ #highereducation #marketing
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60% of people use social media as #inspiration for where they spend their #money. Make sure your universityโ€™s #fundraising causes have a convincing presence! ๐Ÿ’ฐ
Make sure you're prioritizing #mobile #marketing; it's where your community is! In fact, desktop & tablet use has dropped 21% - 31% in the last 2 years. ๐Ÿ“‰ #whereiseveryone
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53% of people are more likely to shop with a business they can message directly. Just think of what that could mean for your #alumni giving rate if you opened up Messenger! ๐Ÿ’ฐ #fundraising #gift #donation
Did you know our brains process images 60,000x faster than text? Maybe a picture is worth more than a thousand words! ๐Ÿง  #science #marketing #communication #speedreader
Alumni who do any of these 5 actions are more likely to donate to their alma mater! Encouraging these behaviors can help boost your participation rate. ๐ŸŽ“ #alumni #fundraising #giveback
Don't forget to design your marketing with small screens in mind! Over half of all emails are first read on a mobile device. #marketing #email #designthinking
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58% of adults start the day by checking email before anything else. Can I get a side of bacon with that fun fact? ๐Ÿณ #morningroutine #earlybird #marketingtips
Did you know people check their phones up to 150x a day? ๐Ÿ˜ฑ #tech #addicted #socialmediamarketing #alldayeveryday
Give your message some motion! Adding a GIF to your outreach can increase click rates by 42%. ๐Ÿ•บ #marketingstrategy #movetheneedle
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Research shows that viewers look to the same part of the screen as the people in your newsletterโ€™s photos, so make sure you put your Call to Action button nearby! ๐Ÿ‘€ #tipsandtricks #marketingtips #EmailMarketing
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If you're posting on Instagram Stories, keep in mind that the best video completion rates happen during late night or early morning! ๐Ÿ‘€ #TheMoreYouKnow #Social
Sticky content is quick & entertaining info that provides value to your audience, all while encouraging them to keep opening your messages and building engagement! It's a win-win! #communication #themoreyouknow
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