One question we get asked a lot by new customers (rightfully so) –  "What can we expect the results to be?" As a design-focused company, it's always hard to track results, because its up to our customers if they want to share data with us. We have amazing relationships with our clients, even though for many of them the project ends with their report being delivered. One of the primary goals of the refresh we've been going through is to be more vocal about our successes, and our customers. While we'll never be able to promise specific results, we consistently see the value of a fresh perspective regardless of what you're selling. Here's a quick look at how Inspired Go paid back their Oddit within 12hrs of implementing it.

We get a lot of requests for just optimizing specific pieces of sites...so @itsOddit has products for that now. Go check out the 9 new products on our site, and fill your boots. oddit.co/collections/oddit-m…

Don't tell customers why you think they'll like your product – tell them why your existing customers love it. Here's a great take on this by Headstrong: headstrongltd.com/products/m…

This might seem obvious, but a lot of brands miss this. If you have scents or flavors that are not super clear, you're leaving money on the table. It's fine to have branded names like 'Soft Bloom' – just let your customers know what the means!

Showing your products actually functioning can be the quickest way to communicate exactly what they do. Why make users guess if it's what they need, when you can show clearly value in a few seconds? Love this example on the decked.com site!

Grab your bag lunch and join us for another teardown session tomorrow – submit your site, and we'll give you actionable feedback live, 12pm MST. See you tomorrow! luma.com/v6busat7

Love seeing hover states that add value – especially when they aren't difficult to execute. This one from @mushoats is just a simple image transition, that clearly showcases the ingredients in each pack.

So many service companies sleep on their quote page. Your form can be a point of conversion with just a few small tweaks: 1. Make it clear its free, right on the action button. 2. Tell them when to expect a response. 3. Offer an alternative to the form. Easy as 1, 2, 3.

Most the time, the easiest solution is the right one. When your categories are easy to understand, simple, easy-to-click tags can be the key to getting users where they need to go quickly and easily. No clutter, just action.

Big brands are built on small details. Nutritional information is clean and simple for a reason – it's important. But that doesn't mean the canvas it sits on can't be a branded experience. Love this recent one we did for @Fruggiesfoods

If you're going to push users through a quiz, make sure its a clean, clear experience. 1. Tell them where they are, and what's left 2. If there's something to select, add a radio selector (circle) 3. Give back and forward actions 4. Got space? Build trust with a simple review

Explain how your product functions – every detail helps justify the price in your customers mind. Love how Cliik does this by surfacing video of the product in action on hover/click.

Creative Playbook is back! We're tearing down landing pages live on April 7th with @ImChaseMohseni. Bringing your pages, or just a notebook, and sign up right here: luma.com/ku4d13e1

Your branded product names mean nothing to a customer, especially in your navigation. Add supplemental info in your nav to make sure users know exactly what your products do, and which one is best for them.

One of the best parts of the desktop experience is hover states allow you to surface additional info or context of a product. This is a nice, simple way to show both the product image, and a lifestyle image on mobile (where hover states don't exist).

Product Collections Tip 💰 The faster you can communicate size, the faster you're gonna get a click-through to the product thats best for the user. What's your egg in the pan?

Love it when a hover state doesn't sleep on adding value. This one is simple, but still effective. 1. Shows the physical product color and consistency 2. Shows it in a hand so the user isn't taking a guess at how big a 9oz bottle is Small details matter.

Low-touch, high value.

Love this buy box feature from @ultrapouches. Simultaneously communicates clear shipping dates, while pushing urgency and FOMO. Well done! 👏