Agentic AI in marketing: a CMO playbook for the next two years
Agentic AI in Marketing will run two-thirds of the work by 2027. A CMO playbook anchored in McKinsey and Gartner data, with the IDIRA framework as the foundation.
Here ittechbuz.com/2026/04/29/age…#ai#Marketing#data
POAS: The One Metric for Profitable Marketing Growth
Move beyond ROAS. Learn how Profit on Ad Spend (POAS) and the IDIRA framework drive real business growth with AI-powered insights and GDPR compliance.
Read more: ittechbuz.com/2026/04/16/poa…@ittechbuz@DigitalTrends#marketing
Your Dashboards lack answers?
Most marketing analysts spend 80% of their time cleaning data and only 20% thinking about strategy
Ask your data directly with IDIRA.chat Get the full picture and alignment in seconds ittechbuz.com/2026/03/22/mar… cc:@jorgecunha@DigitalEU
📈 Women in science and engineering are on the rise in Europe.
The number of women working in these fields has grown from 3.4 million in 2008 to 7.9 million in 2024, though women still make up only about 40% of the workforce.
#InternationalWomensDay: tr.ee/0ss5pf
Agentic Marketing: Master agentic marketing with the IDIRA framework. Integrate GA4 and CRM data to build an AI-powered C-suite vision for autonomous commerce. Start now.
Read ittechbuz.com/2026/03/08/age…
cc: @jorgecunha@DigitalEU
📊 Is your marketing dashboard giving you answers — or just more questions?
...are drowning in data while starving for decisions.
The IDIRA is going to change that
@ittechbuz@digital_outcome
👉 Read now:
ittechbuz.com/2026/02/22/mar…
_Share with your CMO or Marketing Director 🙏_
Omnichannel Integration Strategy
Fragmented buyer journeys into a unified experience using an Omnichannel Integration Strategy. Learn how to apply the IDIRA framework and AI to eliminate silos and drive retention.
ittechbuz.com/2026/01/08/omn…#idira#MarketingSuccess#Analytics
Stop guessing. Start knowing. 🧠 AI isn't just a tool; it's your new customer. Is your brand ready for Agentic Commerce? Join the 2026 Conversational AI Marketing Course and master the future of engagement. 👇 ittechbuz.com/servicos/train…#Marketing#AI#IDIRA#TechTrends
Data without insight is just noise. 📢
Are you still making critical business decisions based on gut feelings or outdated reports? It’s time to upgrade your strategy with AI.
ittechbuz.com/2025/12/08/how…