Big Mac || Content Operations & Artist Services || @audiomack / mcnel@audiomack.com
Joined March 2012
- Tweets 8,802
- Following 1,428
- Followers 1,674
- Likes 7,496
271 Photos and videos
McNel retweeted
Jun 9
Being an artist can be a lonely and isolating existence. If you can, collaborate in person. The value isn't just in what you create together, but in relishing the fact that you're not alone.
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McNel retweeted
Mar 11
Brian Zisook (@BrianZisook) on record deals vs independence. When should artists stay independent and when does a label deal make sense? Building leverage first is key. When do you think artists should sign? 💭
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McNel retweeted
Mar 10
The worst part of my job is the non-stop Zoom meetings and endless emails.
The best part? Getting away from my computer to speak with artists. Sharing information, providing value.
Thank you to @TheRemixProject for hosting us at their Toronto office for an Executive Session.
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McNel retweeted
Mar 2
Ghana’s own Kwesi Arthur pulled up to @Audiomack Studios in New York and performed live piano renditions of new music 🎹🔥
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McNel retweeted
21 Oct 2025
The rotation stays strong — here are some of the top Afrosounds this week. #bestoftheweek
@Zlatan_Ibile x @davido – "Hip Hop Messiah"
🔶🎧: amack.it/hip-hop-messiah
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McNel retweeted
18 Aug 2025
Jordan Adetunji [@JordanAdetunji] is paving a new lane in alt-R&B without borders and racking up some massive collabs.
“KEHLANI” was so undeniable that @Kehlani had to hop on the remix. Hailing from Belfast, his music has spanned rock, Afrobeats, Jersey club, drill, and more, diving into melodic alt-R&B on his 2025 album A Jaguar’s Dream, which also features Lil Baby, Bryson Tiller and kwn.
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McNel retweeted
10 Oct 2025
Social algorithms now flood our feeds with whatever we’ve recently engaged with. So when you say, “I haven’t seen anyone talking about [blank] artist,” what you’re really saying is: “I haven’t engaged with or looked for their content lately.”
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McNel retweeted
8 Oct 2025
Sultana: plans to expand her beauty business, open a beauty school and open for good opportunities. We are chasing the bag. 💯
SULTANA ONE OF HER KIND
SULTANA THE TOP PICK
#SultanaFarida #BBNaijaS10 #BBNaija
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McNel retweeted
10 Oct 2025
Underrating me is one mistake you should never make
I change the game👸✨
Styled by @medlinboss
#SultanaFarida
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McNel retweeted
9 Oct 2025
Again BBN Twitter is a discovery bc I was on that live the whole time and it was very fun to me, I enjoyed it just to come here and see people dwelling on a min of the 40mins she was live. Nawao for una, always zapping the life and fun out of everything.
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McNel retweeted
6 Oct 2025
Let's keep the momentum going...
If you make R&B music, reply to this post with an @Audiomack link to your latest song.
My editorial team will support the best submissions with global trending placements and $250 Boost credits.
4 Oct 2025
R&B is having a banner year and as a result, quite a few labels that spent the last half-decade deprioritizing the genre are getting back in the game.
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we love to be underestimated! She was up every week for eviction except week 8 and she was never bottom 3 or 4, you think say we dey joke?? #SultanaFarida #BBNaijaFinale
5 Oct 2025
sultana ppl are silent movers wow
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McNel retweeted
24 Sep 2025
What is happening with sultana is a prime example of why we don’t have good people in Nigerian politics. Being fair is seen as not be loyal. Yes, it is okay to feel some type of way about it but it is not enough to question your friendship with her.
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They underestimated you darling @_sultanafarida but now you will be celebrated globally!! First female finalist!!!
#SultanaFarida
#BBNaijaS10
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Okay 8th week and still not on ft the bottom 4 🥹
#SultanaFarida
#BBNaijaS10
Tripled with the gang up and agenda from week one, she’s been up for eviction every damn week! Once @_sultanafarida survives 7th week, then she’s the strongest housemate this season🔥🔥 you can never see her at the bottom 3 ❌
#SultanaFarida
#BBNaija10
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