I spent $2 million dollars and 18 months becoming the King of Cat Poo 💩 Flash forward to today, and I've sold over $20 million dollars of my cat litter. Here's the true story of how my frustration over my cat's disgusting litter box turned into a $30-million dollar biz...

🐱 Calling All Cat Lovers! We're building Project Purr—a community of cat parents shaping the next generation of feline wellness products. 💡 Got opinions about cat care? ❤️ Want to help make life better for cats (including your own)? 🎁 Ready for exclusive perks and sweet discounts? Join us. Your voice = real impact. Let’s build the future of cat care—together. 👉 Join Project Purr here 😺🚀 lnkd.in/dZ9y3Jt4

Super excited to announce today that we closed our 4M Series A for tuft paw with a minority stake from Companion Fund, a venture capital fund run by Digitalis Ventures in Partnership with Mars. It's an exceptionally difficult environment to raise money right now for CPG brands. As one investor put it, "you could be pissing gold coins right now and investors would question if gold coins are worth anything." When most people hear “Mars” they think of chocolate, but Mars has been a leader in the pet care category for 90 years and their pet care businesses now account for 60% of their business. They were one of the earliest brands in the pet space, acquiring Chapel Brothers pet food in the UK in 1935 at a time when the idea of serving your pets dedicated pet food (versus table scraps) was extremely novel. Mars is obviously a huge brand, but once upon a time, it was a single founder obsessed with developing an amazing product and running a scrappy startup. Together Mars and Digitalis Ventures invest in great ideas for advancing animal health at scale. I am SO excited for this next chapter and feel proud to be in such good company. We're a completely independent brand, but their support will help us continue building toward our vision of being the most innovative brand for cats and cat people 🐈