request for brand that will print money:
- premium oral care
- hero product is a beautifully designed water flosser
- apple-esque industrial design and branding
- proprietary cleaning capsule you drop into the reservoir every use (think non-foaming mouthwash designed specifically for water flossers)
- cleaning capsules sold on subscription $29/mo, stupid margins
- expand into toothpaste, floss, toothbrushes, whitening, etc
- sell the whole routine on subscription $59/mo
- profit