He posted the FIRST TikTok about ChatGPT...and his audience grew from 0 to 200,000 in two weeks. Today, @rileybrown has 1.5 million followers, raised $9 million to build @vibecodeapp_, and one of the most impressive content machines I've seen. And he talked me through it. Timestamps: (00:00) How Riley's first ChatGPT TikTok got 20 million views (04:56) First mover advantage: (07:50) How Riley films his videos (11:24) Why structure made his content worse (13:06) My honest moment (21:33) The case for educational screen-share YouTube videos (26:45) His content strategy (30:43) The seven-account Twitter strategy that tripled revenue (37:37) Gimmicks that actually boost retention (41:00) Why AI writing your scripts is suicide in the long run (42:37) The content farm future and how to survive it (50:14) Platform rankings: where to start today

The Council is hands-down the best thing I’ve ever built but I didn't do it all alone. The person who helped me with it the most is my friend @jayclouse . So, if you’re thinking about building a membership or community of your own, RUN, don’t walk to Jay’s free 3-day live summit on building memberships. It's happening on June 23-25, and yep, it's 100% free. Save your seat: membershipsummit.com/?ref=ad… #affiliate

The last 10% of a project always feels like more work than the first 90%

I spent the past two days at @ColinandSamir’s @thepublishpress with 500 creators. It’s hard to express what these couple days felt like. As someone who has spent the past decade building platforms for creators and entrepreneurs, there is truly no better reward than getting to talk to smart and creative folks about what Circle can do for their future. A few years ago, I immigrated from NZ to NYC with the dream of building a tech company that scales and has a meaningful impact on the world. After starting my career at Teachable, I got hooked on building software for creators. I realized that building deeply consumer or enterprise tech is not what excited me; I was most motivated by the reward of building platforms for people who influence others with their creativity and spirit. I loved the idea that a platform I helped build could help them make a living, and impact the lives of their audience. When we started Circle, we chose to focus on community as a result of our belief in an added dimension: Creators who build true community transform people, and those transformations in turn help them build durable businesses. We watched as creators who built true community made both money and impact, and got off the content hamster wheel (at least, partially) Being able to share this aspect of my journey on stage at the event felt like one of those unique moments my life has been leading up to. For the rest of the day, I floated into a series of conversations that warmed me to no end. This involved meaningful chats with tens of Circle customers - so many of whom approached me or the team to say thanks and to tell us about their future plans. Behind this very special day were two creators I’ve been greatly influenced by for quite some time: @ColinandSamir. These fellas have helped define an entire industry, including aspects of Circle’s own vision. In the process, they've built a true community of their own: a community of creators. A part of this community got to experience Circle by joining the Press Publish community, and many seemed to already have communities on Circle of their own. Super grateful to them for choosing Circle as their platform of choice!

airplane productivity is unmatched.

In a world of people trying to shortcut the content production process with AI, unreasonable effort is the true shortcut. Nothing cuts through thin-feeling content like something truly substantial.

Headed to @ColinandSamir’s Press Publish LA. See you there?

One small rule that's saved me multiple times: Never just push "send" on the broadcast email. Always schedule it—even if just for a few minutes in the future. The number of times I've had an IMMEDIATE realization that I needed to check or change something (despite being POSITIVE that it was ready to go)... Just schedule it.

is Notion Calendar not at all intuitive or am I an idiot

The two greatest motivating factors on Earth: Children and payroll.

Imitating raises your floor. Innovating raises your ceiling.

when is Claude going to destroy allergies?

The team is on fire right now.

Claude hasn’t destroyed fishing yet

This episode of creator science is legit one of the BEST I’ve heard in ages, great stuff @jayclouse 👏 open.spotify.com/episode/7aV…

There’s so much “you need to start getting comfortable with AI” advice that I see a ton of people now wasting a huge amount of time. Instead of just sending random prompts to Claude or ChatGPT, start with time tracking. How are you ACTUALLY spending your time? Then, take the highest leverage, most annoying, or most time consuming tasks and bring them to Claude. Ask it how it can do that FOR you to reduce your time as much as possible (ideally to zero). Start with an actual use case rather than an empty chat window. Ask it what it needs to do the work for you. It may need access to tools via API or MCP and then it can talk you through how to connect those things. Connect the tools that are necessary to solve that problem. Most webinars, videos, paid products etc. boil down to, “And then I asked Claude how to do it and it told me!”

The only certainties in life are death, taxes, and that FedEx will absolutely not deliver your package the day they originally promise.

The number of creators who have changed their entire strategy to become unpaid marketers for AI tools blows my mind