The Startup Marketer 🚀 | Head of Marketing at @captivatetalent | Founder at @summaraize
Joined August 2016
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Going global with @summaraize 🇪🇸🇫🇷🇮🇳
Now you can repurpose any audio or video content (podcasts, webinars, interviews, etc.)
Into social posts, emails, blog posts
In over 20 languages
This is just the start too, we're launching more languages soon
🚀
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Check it out at summaraize.com
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Just released an AI custom prompt library for audio and video content to help repurpose 10x faster
Been building a lot of high-quality prompts and now releasing a bunch for free
@summaraize users got this in their email inbox today
If you want it, reply "I want this" and I'll DM it you
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One of the biggest challenges in startup marketing is not related to product, sales, etc:
It's maintaining personal well-being stability
This month started the wrong way:
- Sick
- Allergies
- Sinus infection
It slowed my progress a ton
Staying healthy is so key to success
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When working on a strategy for a new idea as a startup marketer
Try setting up a time block around the research
A limit of time you'll spend crafting the plan
I like this because it's so easy to spend too much time writing the plan over executing
You can always add later!
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Communication is the ultimate unblocker for startup marketers
If you're stuck on something:
- Bounce ideas off your team
- Get feedback from an SME
- Talk to other marketers
- Call a mentor
You can even try ChatGPT
So many ways to get unstuck just by communicating
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It's so easy as a startup marketer to get lazy after things start working
No innovating
Nothing added net new
Running the same playbook
When that happens you need to either:
A) Take a vacation and return with new ideas
B) Find a new role because you're tapped out
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Copying is a really effective strategy for startup marketers
Find companies that sell to same ICP
Pay attention to their writing style
Look at the ads they run
Check out their emails
View their content
And then copy and tweak to your product
Easier than building from scratch
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Lots of startup marketers are going to use AI in 2024 to "get more done with less"
That's great news!
But you need to make sure your workflow is AI-assisted vs AI-led
Here's my suggested flow:
AI generates draft
Human review
Then publish
More likely to create impact this way
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It's so important to time block as a startup marketer when you work on something new
Easy to spend too much time building the playbook over launching
When you have something new to create try to block out 1.5 hours max to set up an initial workflow
You can always add later!
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Hope to see more startup marketers tied to revenue goals in 2024
You might not be able to close the deal yourself but if you know your funnel and you can see what you're contributing you should get close
Startup marketers have to contribute to the bottom line, simply put
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Sometimes startup marketing requires you to roll up your sleeves and do it yourself
Sometimes it requires you to give it some budget to truly work
And sometimes it requires you handing it off with budget to someone smarter than you
Knowing which lever to pull is key to success
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Startup marketing tips for when you don't know how to do something:
1. Write down an idea for your best attempt
2. Google to fill in the details for your plan
3. Get help from your network
4. Just execute
Even if you fail, you'll most likely learn how to do it better
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