Author of Writing Without Bullshit and blogger at Bernoff.com. I help authors write and succeed.

Joined March 2007
1,830 Photos and videos
CONTROL YOUR PERSONA: A DIGITAL RIGHTS MANIFESTO We are human beings, not training data. We are not raw material for the AI slop machine. We create. We write, we speak, we think, we publish. Our creativity is central to who we are. It is not free fuel for your models.
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Technology, regardless of how powerful, is no more than a tool. We can use this tool to empower ourselves and create our own personas. Anyone else who does so is a criminal. We embrace these principles and call on all AI companies to do the same.
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22 Feb 2024
Honestly. You need to talk to your clients FIRST about what publishing path they are taking. That's not a detail to leave to the end.
We’re sharing #GOTGems — clips of key takeaways from GOTG panelists. Bestselling ghostwriter @jbernoff advises ghosts to discuss which publishing path to take with an author at the beginning of their relationship. Read the full summary of the panel here: gothamghostwriters.com/summa…
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Josh Bernoff retweeted
Interviewing is a horribly inexact science. You just can’t know how well someone will perform in a role until they’ve actually had a chance to do it. So be careful not to set up a hiring process so rigid and exacting that it guarantees you only hire great people. Not only will you slow your hiring to a crawl, but you’ll have certainly turned away dozens of people who would have been amazing - had you only given them the chance to show you that they could be.
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15 Nov 2023
What a great conversation with the ever-perceptive Rishad Tobaccowala. Everything from how books succeed to how AI will change the author's place in the world. open.spotify.com/episode/6BJ…
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Josh Bernoff retweeted
We've selected Build a Better Business Book for the 2023 Non-Obvious Book Award Longlist! Congratulations to @jbernoff, and the entire team at @AmplifyPubGroup. @non_obvious #nonobvious #incmagazine
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Josh Bernoff retweeted
To write a book or to not write a book? That’s not even the question, according to @jbernoff. The real question is: Do you want to keep plugging away at what you are doing now? Or can the time you spend working on a book take things up a notch? bernoff.com/blog/the-opportu…
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Josh Bernoff retweeted
Early bird pricing for Gathering of the Ghosts, the FIRST-EVER national convention of professional ghostwriters on January 22, 2024, is still available. Make sure to register now to catch incredible panelists including @jbernoff, @cathwhit, and more! gothamghostwriters.com/gathe…
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24 Oct 2023
I turn 65 today. Of course, I wrote about it. bernoff.com/blog/an-egotists…
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Josh Bernoff retweeted
Writers the contest is over: this sentence has been written and you’ll never write a sentence this bad.
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GOP learns the hard way: Turning the base up too high blows out your Speaker
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Josh Bernoff retweeted
Tips for turning #AI into your writing partner, not your replacement, by @jbernoff. But remember, don’t use a robot’s draft for your final, and check for plagiarism, voice and accuracy. ragan.com/using-ai-in-busine…
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