I think it was attempting to get you to stay at work longer, might as well stay: there's food, sleeping pods, laundry, day care, etc.
This model is made redundant by WFH: why bring all the stuff from home to work, just WFH.
i worked at an office like this for almost 2 years and i can confirm that just like with any other things in society you have 10% of the people doing insane things generating revenue while other 90% do nothing, however u need this type of environment to attract the top 10%