CEOs selling to enterprises: don’t let the PLG / PLS motion blind you to the importance of relationships in enterprise sales. These relationships are nurtured over time through meals, gifts, sporting events, etc. Don’t skimp on $1000 to close $5m deals.
Too many CEOs who’ve grown up in the age of PLG, seem to think of enterprise selling as purely transactional and rational. Don’t make this mistake. Have your EA or CoS figure out a schedule of getting Warriors / Knicks / Lakers tickets for your enterprise partners and prospects, taking them to nice dinners, sending them (nice) holiday gifts, etc. Don’t leave it to chance. Build the machine.