There are two types of startup founders: those who make things happen, and those who wonder what happened. Which one are you going to be?
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Despite the predatory startup fundraising p*rn claiming you're funding ready & they can help. If you have no fame or traction, you likely aren't, can't & won't. So, you should quit, right? OR.....
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Despite the predatory startup fundraising p*rn on your insta feed claiming you're funding ready & they can help. You likely aren't, can't & won't. So, let's pivot to what actually matters. What now?
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For #StartUpFounders - XXX-Led Growth. Product-Led, Sales-Led, Community-Led, or whatevs, can be deceptive. A growth motion without retention is like building sandcastles on the beach - epic, awesome, but gone by morning.
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StartUp Founders looking for PMF are never going to find it. At best, you'll catch a fleeting moment where everything aligns - right product, right problem, right time. Until it's not. Phantom Market Fit.
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StartUp Founders that get this analogy, will LOVE this weeks newsletter:
Your awareness playbook is the hardest simple playbook there is. It's simultaneously a precise science and a total crapshoot. It's Schrödinger's marketing plan – meticulously crafted and flying by the seat of your pants at the same time.
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Startups will always be able to disrupt markets because they just care more. @SlackHQ - 30 days, enterprise plan, no migration to grid response but charged my card day one. Being told to email feedback@ by my rep. Crazy.
The magic #StartUp#Founder ingredient is ecosystem mapping.
Accelerate customers, intelligence, features, roadmap, acquisition, retention & credibility... without a proportional increase in your sales & marketing dollars.
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Visionary founders die trying to educate the market. Intelligent founders understand its a choice whether to create or capture customers. This isn't about innovation; it's terrain management aka Blue Ocean vs Red Ocean.
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StartUp Founders: Before you write a line of code, engage the market - not to confirm your biases but to discover white spaces, signals, the magical something that makes your solution "desirable, viable and buyable"
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StartUp Founders? If your app crashes overnight, what’s YOUR move? Transparency with customers, or hope it slides under the radar?
This isn't about your tech stack's resilience; it's a litmus test for your values
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susucv.carrd.co/
As a #StartUp#Founder, no matter the epicness of what you build, you're up against forces determined to see you fail. Every customer you win is someone else's loss. Fight like hell to cross someone else's moat.
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As a founder, never lose sight of what you're here to do. Strip everything back to the one critical feature your app must-execute flawlessly aka the job to be done. Then reverse-engineer the path to achieving it.
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Founders. Get a mentor. You don’t know it all. Every legendary entrepreneur will tell you, the real cheat code was finding that one guru, that oracle who has been there, done that, and was willing to share the playbook.
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Services aren't the enemy of SaaS startups; they're the growth catalyst. Tailoring your core SaaS to meet 'snowflake' client needs unlocks alpha profits, driving adoption, retention, and funding.
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You are your startup's first, largest & most activist investor. You have a duty to yourself to ensure transparency, progress, and growth. It's called an Investor Update. Get the template here.
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For #StartUp Founders, the problem statement is the easy part. Assessing its impact – that's the founders' reckoning. Is this a solution-seeking problem, and does it have the potential to truly move the market?
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