I'm here for the ride, but Elon just flushed billions of annual earned media down the toilet. While at @TwiitterMedia I lead an effort to quantify the value of earned media for Twitter's brand on TV. TLDR, few companies could afford to buy the advertising we got for "free" 1/9
My 3 year old daughter Lila was recently diagnosed with a VERY rare and aggressive type of #leukemia.
👉 It’s potentially treatment resistant… AND
👉 Requires a bone marrow transplant.
A🧵with all the details we have so far 👇
Please @Twitter help me save my little girl.
I don’t know what to say tonight to the many wonderful, talented and dedicated people who worked to make @Twitter a special, unique uplifting culture and attracted the love and admiration of senior advertising industry leaders in the process. There will never be another Twitter.
Nothing like an early morning run in with a Twitter angel when you’re running through the airport with an infant on the verge of missing your flight.
No matter what happens, I’ll always be indebted to Twitter for blessing me with lifelong friends like @WoldayMartha 🤍