Co-founder/Editor, The Esports Advocate (@TEAdvocated). Former Esports Editor @sbjsbd/@esportsobserved. Contact: james@esportsadvocate.net.

Joined August 2008
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A little update from Mass General Brigham post surgery: open.substack.com/pub/jamesf…
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Quick health update. Still standing. jamesfudge.substack.com/p/pe…
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James B Fudge retweeted
Performance Play: G2 Esports has launched the G2 Performance Lab, a Red Bull-supported research platform focused on coaching, player development, training systems, and athlete wellbeing. esportsadvocate.net/2026/06/…
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Starting keytruda today. The side defects include swelling of the heart, among other things… Weeee!
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James B Fudge retweeted
Audience Scale: Hero Esports says the 2026 Asian Champions League generated more than 380M play views and nearly 23M hours watched across Dota 2, CS2, and MLBB, with VG, LVG, and GZG earning EWC-linked qualification paths. esportsadvocate.net/2026/06/…
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James B Fudge retweeted
LPL Discipline: Bilibili Gaming player Chen “Bin” Zebin has been fined $22.1K by TJ Sports over a missed mandatory fan interaction. The organization was also fined $7.4K and publicly reprimanded for management failures. ✍️ @CHYchenhongyu esportsadvocate.net/2026/06/…
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James B Fudge retweeted
Beijing Return: IEM is heading back to Beijing in Nov. 2026 for what ESL FACEIT Group says will be the largest standalone IEM event ever held in Asia, with 16 CS2 teams, $1.25M in total winnings, 45,000 expected fans, and a six-day live-audience format. esportsadvocate.net/2026/05/…
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James B Fudge retweeted
My Latest: Behind The Scenes Of The EWC Move To Paris... As always the messaging and the reality differ from one another. richardlewis.substack.com/p/…
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James B Fudge retweeted
Huh. Video games are a force for good again I guess. x.com/i/status/2057126021787…

L’EWC se jouera à Paris ! C’est une première qui nous honore. Merci à l’Arabie Saoudite pour sa confiance. Nous sommes prêts à organiser cette Coupe du monde d’e-sport 2026. Très fiers d’accueillir le monde à nouveau.
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James B Fudge retweeted

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Great work from Graham here!
After almost a decade flip-flopping between awkward VR sports sims and building an Esports Olympics that never reached the starting line, why was integrating video games into the Olympic Movement such a Herculean task? My latest op-ed for @TEAdvocated: esportsadvocate.net/2026/05/…
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James B Fudge retweeted
After almost a decade flip-flopping between awkward VR sports sims and building an Esports Olympics that never reached the starting line, why was integrating video games into the Olympic Movement such a Herculean task? My latest op-ed for @TEAdvocated: esportsadvocate.net/2026/05/…
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In boston to figure out why my neck is swollen…
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A quick health update for anyone that's interested. jamesfudge.substack.com/p/ta…

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I’m still alive.
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How many people have absolutely sold their souls while I’ve been convalescing? 🤔
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James B Fudge retweeted
My latest: The abuse of the VRS system shows the big orgs won't play fair if you trust them to. The desperate clamour for Cologne sticker money disrespects fans and the wider CS2 ecosystem. richardlewis.substack.com/p/…
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spent the weekend in Boston but my wound is getting better and I hope to be out of Mass General by Tuesday. It's very tough not being at home where I feel comfortable and safe.
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Interesting development
Apr 10
With co-streaming becoming a bigger and bigger part of our events, today we're updating our co-streaming guidelines for 2026 and beyond. Check out the full guidelines on our website! esl.com/co-streaming/
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This weekend we learn about vacuums and wounds on location in Boston
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Well it looks like I am spending my weekend in Boston at Mass General to deal with some wound care. Sucks but is necessary 😞
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