I have seen this discussions on my tl and here is my take in it although no one asked 🧍♀️
I've seen a lot of people say, "Fans don't vote, so fan support doesn't matter."
And I think that completely misunderstands how cultural recognition works.
No, fans don't sit on Academy committees. No, fans don't cast the final ballots. But reducing an artist's success to the moment a vote is cast ignores everything that happens before that.
Awards don't exist in a vacuum. Neither do institutions.
Artists don't wake up one morning and suddenly become worthy of recognition. They become worthy of recognition because their work resonates with people. Because audiences connect with it. Because fans turn music into something bigger than a song on a playlist.
Take BTS.
For years, people tried to dismiss their success as "just a fandom." As if selling out stadiums across the world, breaking records, moving millions of albums, and creating one of the largest global music communities in history somehow happened independently of their artistic impact.
But here's the thing: fandom isn't separate from impact.
Fandom IS impact.
ARMY didn't just support BTS. ARMY helped make BTS a global cultural force. Through streaming, buying, translating, promoting, organizing, and introducing their music to new audiences, fans played a role in creating the visibility that the industry could no longer ignore.
And this isn't unique to BTS.
Look at Starboy by The Weekend. The album won a Grammy, but it didn't become Grammy-winning material in a vacuum. Millions of listeners streamed it, bought it, talked about it, and made it one of the defining albums of its era. The recognition came later. The audience came first.
That's what people miss.
Fans don't control the outcome.
Fans shape the culture.
And culture is what creates the environment where recognition becomes possible in the first place.
So when people say "fans don't matter because they don't vote," I can't agree.
The vote may be cast by a few hundred or a few thousand people.
But the impact that puts an artist in that conversation is created by millions.