In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization: 1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically. 2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts. 3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer. 4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things. 5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode ( 2.4%) and ChatGPT ( 2.2%) showed changes indistinguishable from zero. 6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products. 7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating. 8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time. 9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap). 10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.

Anthropic onboarding day: Michael Scott introducing Karpathy like he just signed Wemby in free agency.

finally started working on a new version of the GTM Copy/Paste extension. Using Cursor and Claude Sonnet 3.7... Given it took me 2 months to create the V1 back in 2018, using AI feels like cheating.

🎥 We are developing an app that interviews you—helping you produce short-form video content for your social media just by answering questions. And now we are looking for beta testers. Interested? DM me (5/5)

I then repurpose that into short clips for YouTube, LinkedIn, Instagram, and more. All from just one interview. But what if you’re not getting invited to podcasts? That’s what inspired a project I’m excited to share. (4/5)

You might be thinking, “But isn’t that still a ton of work to produce?”Not exactly… The trick is to make it effortless. One way that works great for me is when I go on podcasts as a guest, I ask the host for the footage. (3/5)

I loved it—but it was brutal. Creating long-form content demands dedication and consistency. And honestly, it’s only sustainable if you can make it feel effortless. Today, I believe there are smarter, faster ways to build credibility. One of them? Short-form video. (2/5)

What if I told you… I wouldn’t do it again? YouTube has been incredible for building my authority in digital analytics—175k subscribers and countless opportunities to help people solve their analytics challenges. But would I do it all over again? No. (1/5)

This is how I #measuresummit

The MeasureSchool Team is hiring once again: This time we are looking for a talented marketer to help promote our products and events. Apply here: measureschool.com/careers/gr…

Lot's of work went into this video. Hope you enjoy the new style! GA4 Alternatives: To Switch or Not to Switch youtube.com/watch?v=OoxG1oYZ…

Happy to report the GTM Copy Paste extension is working again. The annoying change of links in the triggers caused it to break and I've now added a fix that will allow to copy triggers again chrome.google.com/webstore/d…

Have you heard about our 5-Day GA4 Setup Challenge? With UA sunset fast approaching, now is as good a time as any, to start your GA4 learning journey while having fun at it. Compete with others and get the chance to win some exciting prizes! Sign up @ measure.fyi/KvToRZ

My team and I are on the hunt for a talented Technical Blog Writer! If you're passionate about combining analytics with storytelling, we want you! Join us and help marketers explore the wonderful world of data. Send in your application to measure.fyi/bkr825

Struggling with switching to GA4? Join our free 5-day GA4 Setup Challenge starting March 20th. My team and I will guide you through the implementation process step-by-step. Sign up here: measure.fyi/KvToRZ

What challenges have you faced when trying to analyze website data using GA4 or Meta pixel?

It really is a #TechnicalDisaster on YouTube for me and many other content creators… I’ve managed to exceed 90K views for January 2023 with my #CPM / #RPM & #YouTubeRevenue all still in decline! Will the #November16Bug & #RPMCrash ever come to an end? @YouTube @TeamYouTube ???

We're live right now for another Peer Tracking Episode youtube.com/watch?v=U5WXDM1h…

testing the measurement protocol @measureschool

Testing out GA4s Measurement Protocol for a upcoming Training @measureschool