Joined January 2013
- Tweets 3,053
- Following 2,034
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Bylines: HubSpot, WordPress.com, NitroPack, CommerceGurus, and Modular DS.
Available for B2B content work in SaaS, WordPress, and eCommerce.
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Jun 12
Bots are now 57.3% of all requests to web pages, per Cloudflare. Human traffic is the minority. If you judge content on raw pageviews, a growing share of your audience is machines that never buy anything. The question that matters now: do AI systems recommend you?
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Jun 12
Matthew Prince's Cloudflare data, reported by Search Engine Land: searchengineland.com/cloudfl…
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Jun 10
Google Search Console now has an AI search opt-out toggle, rolling out UK first. The catch: the new AI report shows impressions only. No clicks, no CTR. You can't price what opting out would cost you. Leave the toggle alone until the click data ships.
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May 27
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Most WooCommerce stores get a bigger speed win from adding a CDN than from changing the theme.
I wrote a piece for CommerceGurus on the four best CDN options for @WooCommerce in 2026 and how to pick between them.
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May 27
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There's also @RocketCDN at $8.99/mo flat. It's BunnyCDN's network repackaged with managed integration for WordPress: less config, predictable bill, slight markup. A reasonable pick if you don't want to think about it.
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May 27
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The right call comes down to your store's traffic, geography, and how hands-on you want to be with config.
commercegurus.com/best-wooco…
Which CDN do you run on your WooCommerce store? @commercegurus
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May 26
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58% of WordPress agencies with no recurring revenue are unprofitable.
9 in 10 offer maintenance services. Only about 1 in 3 earn the majority of their revenue from recurring work.
I wrote a piece for Modular DS on how to fix that gap...
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May 26
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The gap shows up in predictable ways. Underpriced flat $50/mo plans that kill margin. Scope that expands into unlimited break-fix work. Manual processes that crumble past 15-20 sites. Value framing that still leads with features when clients buy outcomes.
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May 26
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The full piece covers pricing, scope, systems, AI use, and the data behind all of it.
modulards.com/are-wordpress-…
If you run an agency, which of those four is the hardest to fix? @Modulards_en
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May 20
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Someone built Minesweeper as a WordPress block from a plain-English description.
That's Telex, Automattic's free browser tool that turns prompts into working plugins. I wrote a piece for the @WordPressDotCom blog on 12 of the most interesting blocks people are making with it
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May 20
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The mechanics are simple. You sign in with your WordPress.com account, describe what you want, and Telex builds a preview. You refine with follow-up prompts, and when it's right, download it as a plugin or share the preview link.
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May 20
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The full piece walks through all 12 with screenshots and notes on what each one does well.
wordpress.com/blog/2025/11/1…
What would you build with it?
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May 15
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ChatGPT handles around 50 million shopping queries a day. When an AI agent visits your store, it ignores the hero banner and the photography entirely. It reads your structured data.
I wrote a piece for @CommerceGurus on what that shift means for eCommerce...
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May 15
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Most stores aren't ready. Product data is messy: inconsistent attributes, missing GTIN and MPN identifiers, details buried in marketing copy instead of structured fields.
It's a data debt problem. It stays invisible until an AI agent can't read your catalog.
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May 15
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The full piece covers how AI agents read your store, the data debt problem, and an AEO playbook for WooCommerce.
It comes down to one line: the winners won't have the best design, they'll have the cleanest machine-readable data.
commercegurus.com/ecommerce-…
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