A passion for marketing. Book author, agile marketing fan. Dad. Past President AMA Boston. Easily persuaded by pie.
Joined March 2007
- Tweets 21,465
- Following 9,491
- Followers 9,109
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Photos and videos
My latest podcast on Ai, agile marketing and agile marketing coaching with Andrea Fryrear marketingpodcasts.net/2025/1… #agilemarketing #marketing #agile #ai
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John Cass retweeted
6 Oct 2025
AI personas are reshaping research and planning processes. Code and Theory's Karen Piper warns that even though they may have human-like names, faces and voices, they aren't oracles. "They're tools, not truths," says Piper. She recommends human intervention across points in the persona research process to ensure precision and reliability.
Learn more in this piece by Sam Bradley for @Digiday: digiday.com/marketing/ai-per…
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Great chat with @chiefmartec on how #AI is transforming #AgileMarketing 🚀 Faster tests, smarter execution & a return to fundamentals.
🎧 Listen here: marketingpodcasts.net/2025/0…
#marketing #martech #agilemarketing #ai
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Agile marketing in Japan? 🇯🇵 Naoya Segawa & Nobuyoshi Adachi share why adoption is rare, and how culture shapes agility. 🎙️
🔗 globalagilemarketing.com/epi…
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Will marketers who use agile frameworks adapt to AI faster than traditional teams? #agilemarketing
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🇳🇱 Agile Marketing in the Netherlands! Misha & Marielle share research trends from the Dutch Agile MarCom Association. Listen: [link] #AgileMarketing globalagilemarketing.com/agi…
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🇧🇷 Episode: Agile Marketing in Brazil w/ Márcio Neves. Culture, scaling, and e-commerce insights from 123 Ágil. Listen now: [globalagilemarketing.com/agi…]
#AgileMarketing #Brazil #GlobalMarketing #Innovation
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Video from last week's Boston Agile Marketing Meetup.
How do agile principles transform the way marketing projects are delivered—and succeed? Boston's agile marketing meetup held a panel to discuss.
youtube.com/watch?v=Ch6GGuGT…
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This week at the Boston Agile marketing meetup (meetup.com/boston-agile-mark…) 4 panelists discuss - Delivering Agile Marketing Projects — A View from Practice. Synopsis of the paper in my latest Deep Dive into Agile Marketing Podcast.
marketingpodcasts.net/2025/0… #agilemarketing
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🎧 New Episode!
Jonathan Wasserman joins me on the Deep Dive into Agile Marketing podcast to explore the intersection of Agile Marketing AI.
“AI doesn’t replace the agile process—it supercharges it by helping teams learn faster.” — Jonathan Wasserman
marketingpodcasts.net/2025/0…
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I recently had two insightful conversations with leading marketers on the intersection of AI and agile marketing:
🎙️ Episode - Erica Korman: lnkd.in/egtPjZUb
🎙️ Episode - Jonathan Wasserman: lnkd.in/ep3ZnPiw
Both episodes offer fresh perspectives. #agilemarketing
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On this episode of The Deep Dive into Agile Marketing podcast, Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, & I explore how AI is reshaping both the marketing landscape and the pharma industry. #agilemarketing #marketing #ai
podcasts.apple.com/us/podcas…
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Marketing strategist & Agile evangelist Christophe Martinot (@Agilewow4all) brings global experience from L'Oréal, Sanofi, Omnicom & more. Co-founder of SeedingEnergy, certified in Scrum, Agile Leadership & Lean Change. #AgileMarketing
globalagilemarketing.com/epi…
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Delivering Agile Marketing Projects — A View from Practice meetup.com/boston-agile-mark… #Meetup via @Meetup
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I'm starting a new series on agile and AI, how AI impacts marketing and agile marketing. The format is different from my old deep dive into agile marketing podcasts. Great to do my first interview with Erica Korman #agilemarketing #AEO #AI #marketing marketingpodcasts.net/2025/0…
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John Cass retweeted
Most businesses don't fail because of one catastrophic event. They slowly decline from a thousand tiny cuts.
I call this the "leaky bucket" of operational drag—the invisible force that drains your team's time, energy, and your company's bottom line.
It's the frustrating feeling of being busy, but not productive. It shows up every day as the "Three Thieves of Productivity":
1. Communication Chaos: The endless email chains, the hour-long meetings that go nowhere, and the critical decisions buried in a mountain of Slack messages.
2. The Data Graveyard: The valuable customer feedback and business insights sitting in unread reports and dusty spreadsheets, completely ignored.
3. The Repetitive Task Treadmill: The smart, talented people on your team stuck doing robotic, soul-crushing administrative work week after week.
Sound familiar?
The good news is, you can plug these leaks. My entire focus is helping SMB leaders use practical, accessible AI to solve these exact problems.
This isn't about replacing your people. It's about augmenting them. Using a human-centered approach, we free your team from the busywork so they can focus on what they were hired to do: innovate, solve complex problems, and build customer relationships.
Ready to stop the leaks and reclaim your team's productivity?
The first step is a complimentary 25-minute discovery call to see where your biggest leaks are. Book yours here: theaihat.com/ai-strategy-cal…
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What’s the Value of Content Audits for Older Websites?
pr.typepad.com/pr_communicat… #contentmarketing
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Customer Journey Iteration - Maybe That's Possible Now? pr.typepad.com/pr_communicat…
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How Universities Might Use AI... pr.typepad.com/pr_communicat…
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The Next 20 Years: ... pr.typepad.com/pr_communicat…
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