Hubby & Dad to 4 beautiful kids. Surrey & NYC. MD @ Nielsen Sports Americas. Views my own.
Joined August 2011
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110 Photos and videos
28 Jun 2023
In the lead up to the 2023 FIFA Women's World Cup, I'm delighted to launch our World Cup digital hub - a collaboration between Nielsen Sports and Gracenote. Check out the link below for context around the most influential women footballers, tournament pr…lnkd.in/eFyBuYrp
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28 Jun 2023
As we look forward to the FIFA Women’s World Cup in Australia & New Zealand Nielsen Sports is tracking the tournament’s biggest influencers on and off the field. Message me for further info on our influencer marketing analytics!…lnkd.in/eTrADXP8 lnkd.in/eUsc8BjS
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16 Jun 2023
With FIFA and CONCACAF announcing this week a groundbreaking commercial collaboatation leading up to the 2026 FIFA World Cup, I was delighted to support their first ever FIFA and Concacaf Upfront event presenting Nielsen Sports insights into the growth an…lnkd.in/eY4KPQMG
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9 Jun 2023
With this week’s breaking news around the PGA TOUR, DP World Tour and Public Investment Fund (PIF) joining forces with the goal of growing and unifying the game of golf, we took a deeper look at global fan bases of each.
Across 45…lnkd.in/e47rquXg lnkd.in/eUUn5mjU
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2 Jun 2023
Excited for the Nielsen Sports and MassMutual teams to come together on June 14 to discuss calculating & comparing Sponsorship ROI, minimizing brand risk and growing partnership value. Register ⬇️ 👍 lnkd.in/eFfPZz3x
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22 May 2023
Great example of how Nielsen Sports combines AI and global expertise in real time to support its clients. Take a look at how we made a commercial impact to PGA of America across the course of the PGA Championship. Big thanks to Arjun Chowdri at PGA of A…lnkd.in/evqhNTud
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16 May 2023
Enjoyed contributing to the Ad Age discussion on growing the Olympics audience and the data from Nielsen Fan Insights that supports growing Gen Z audiences. Thank you @SN_Springer
#olympicgames #genzmarketing #sportbusiness lnkd.in/e7bciRck
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11 Apr 2023
Last week Endeavor announced Ultimate Fighting Championship and WWE will form a $21 Billion Global Live Sports and Entertainment Company.
We took a look at the potential growth opportunity for the NewCo based on data from our glo…lnkd.in/ekRsiJu3 lnkd.in/ejGqrhcV
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13 Mar 2023
Love how the WPL is inspiring the next generation of women’s professional cricketers.
Nielsen Fan Insights data shows the global opportunity to grow women’s cricket and to inspire the next generation of players and fans! ⬇️ lnkd.in/em5FCdgs
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16 Jan 2023
After 5 years leading Nielsen Sports U.S. I’m excited to announce I’ll be leading the global Nielsen Sports business as it’s Global GM.
I’m looking forward to serving our global clients and the sports, esports and games communities internationally as wel…lnkd.in/eySEZcFx
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4 Nov 2022
With younger consumers potentially attracted to energy drinks as a healthy alternative to soda alongside perceptions of delivering improved endurance and alertness, did you know that energy drinks are one of the brand categories most associated with espor…lnkd.in/eisqg_Ta
31 Oct 2022
Thoroughly enjoyed my conversation with @EricFisherSBG and Chris Russo on the changing landscape of live sports on the SportBusiness Finance Weekly podcast. Privileged to be their guest for Episode 87!
Nielsen One and its cross media measurement has a b…lnkd.in/ea92f-vV
27 Sep 2022
Excited to be back in London for Leaders in Sport and to be joining Philipp Müller-Wirth Chief of Sport, UNESCO for a discussion on Sport as a platform for social change lnkd.in/e4PZNrD9
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21 Sep 2022
What an amazing success story for the WNBA (Women's National Basketball Association), for Las Vegas Aces and for women’s sport. Super proud of our Nielsen team in delivering our first full season of syndicated sponsorship and fan data!! Aimee Freedland S…lnkd.in/eKzVjHhN
20 Sep 2022
With 61 days to go we’re gearing up for the FIFA World Cup ⚽️⚽️⚽️ Want to know who is the most influential footballer, the biggest breakthrough player, or the most popular team on Instagram then check out the Nielsen & Gracenote World Cup Hub ⬇️ lnkd.in/g8FpJx9n
4 Aug 2022
It was great networking with industry colleagues at The Sport Business Journal Thought Leaders Retreat in Colorado Springs. In particular it was exciting to lead a group discussion along with SBJ executive editor Abe Madkour on how the sports industry 'g…lnkd.in/erBixy6p
14 Jul 2022
A forensic understanding of your audience is critical for any brand or IP owner marketing strategy but how much do you know about the gaming audience?
- 83% of the U.S. population under the age of 18 plays video games for at least one hour per week, com…lnkd.in/epMRSAJU
13 Jul 2022
More cool stuff from us on women's sports and findings from our syndicated sponsorship and fan analysis of the WNBA (Women's National Basketball Association) season.
Sunday's WNBA (Women's National Basketball Association) All Star game delivered its best…lnkd.in/eXiJetFb
27 Jun 2022
Last month we announced our commitment to delivering more sponsorship and fan insights around professional women's sports with the launch of our WNBA (Women's National Basketball Association) sponsorship data service. I'm delighted to share that through…lnkd.in/gc7eZ8EJ
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15 Jun 2022
Big week for U.S. soccer with yesterday's Apple & Major League Soccer media rights news and tomorrow's announcement on the host cities for FIFA World Cup 2026. Some excellent analysis from our very own Gordon Nye Sleeper on the appeal and penetration of…lnkd.in/gUuJThCr