Built & sold a DTC brand.

Joined February 2021
16 Photos and videos
I’ve tried Poke, Openclaw and Hermes over the past 6 months. imo 80% of people should be using Poke as a personal assistant. It’s the most seamless, proactive and helpful assistant I’ve used. It also has the best personality. The other 20% looking for more customisation and tinkering should be using Hermes.
Say hi to the new Poke! 🌴 Now officially approved by Apple to text on Apple Messages. As the first and only AI agent. Chat now: Poke.com
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Mark Cuban’s warning is right: if your product can become a feature, you’re building on rented land. A lot of people are going to lose time and money building products that suddenly die overnight. You need to position your business above the tool layer. This is why an AI native agency is one of the best biz models of 2026: > you deliver an outcome, not a tool > you use the best tools available to deliver the outcome > as the tools become better, you can deliver the same outcome cheaper & faster > your business improves with AI instead of becoming redundant by it Stop competing with the big players and become the flexible layer that sits on top.
Message to entrepreneurs Your product is their feature
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Trying to decide what to build after exiting ecom has been weird. There’s never been more opportunity to build whatever you want. There’s also never been less certainty that what you build will still matter in 3 years. I always thought i’d build SaaS next. But now the moat is no longer code, and more like taste, distribution, and owning the outcome. So the model i keep coming back to is ai native agencies. Done for you services run by tiny teams, using agents to deliver real outcomes at software speed. Human taste where it matters. AI scale where it doesn’t. For now, that feels like the wedge.
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been building an ai layer that sits across my whole ecom brand. pulls in shopify, klaviyo, meta ads, everything into one place. last week it caught that our product mix had shifted and was dragging down aov. would've taken me days to notice that manually. it also flagged 7 top performing ads that were starting to fatigue before performance actually dropped. and then went and found 3 new audience angles from reddit and built full creative briefs off them. still early. next step is having it build the entire funnel from brief to ad. but even at mvp it's catching stuff i'd miss.
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everyone's automating the mundane tasks in their business with ai. that's level one. but the biggest gains won't come from doing the same things faster. they'll come from things your business was never doing. because without ai, they weren't possible. › making decisions across your entire business using connected data that no human could process fast enough › turning realtime trends into micro funnels with congruent messaging from ad to onboarding flow › an ai sales agent that re-engages lapsed customers 1:1 and brings them back to buy this is what will separate the front runners from the rest.
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i exited my ecom brand after 7 years. here's what i'm doing next. i loved building it but ecom is a complex business model. logistics, inventory, tariffs, regulatory headaches. a lot of moving parts to get right and stay on top of. now i'm building an ai enablement layer for ecom brands. it helps owners understand exactly what's happening across their business and uses that data to surface insights and recommendations to grow revenue, save on opex, and reduce stress. the best part: this layer allows you to vertically integrate ai agents on top to execute the work and recommendations surfaced. curious who else is building in ai for ecom. looking to connect with others doing the same.
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