when i was starting nerdmask, one friend told me: what about retention?
i didn’t care about that tbh. my mistake. i got 400k users in the first year, but retained only a few of them.
i started 2026 extremely focused on retention. i fixed it in some way, still improving it.
my piece of advice: don’t focus on distribution too early. get 10k users, understand what they’re doing, where they’re dropping off, and talk to them.
once you can retain them for a long time, go back to distribution and revenue.