follow for what's actually working in DTC retention & agency ops
Joined March 2018
- Tweets 17,607
- Following 1,068
- Followers 11,698
- Likes 26,676
1,130 Photos and videos
May 6
I need Claude to allow me to have my personal and work accounts logged in simulaneously so I don't have to constantly log in and out.
This feels like an easy change @bcherny!
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Apr 30
Recharge buys Skio 👀 Our space is hot with M&A!
My company, Recharge, just acquired Skio for $105m. This is the largest private acquisition in the space ever.
Just 5 years ago I got a crazy phone call that nearly killed us...
Here’s the story I've never told anyone before:
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Mar 14
Goat
Mar 14
Again I extend the offer.
Anyone vibe coding this weekend or trying to use AI, I’d love to help.
Hit me with your questions or where you’re stuck. I’ll do my best to guide or unblock you.
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Mar 14
Greg knocked it out of the park with this!
My first thought was "oh that's a cool name!", but after watching the video it lands so much harder.
To the dads! 👨🏽
Mar 10
Ok dads — we’re live.
rangedad.com
All the neighborhood alphas are wearing them, so go buy one of each if that’s you!
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jacob sappington retweeted
Mar 12
First Taylor and now Zach.
MAYBE SERVICE BUSINESSES ARE GOOD AFTER ALL
Also I’ve worked with Homestead on an email project in the past and they rock.
Mar 12
I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on.
I had the vision to build something special and looking back now, I think we did exactly that.
Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle.
I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness.
I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring.
To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today.
To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly.
As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.
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jacob sappington retweeted
Mar 12
Homestead quite literally changed the direction of my professional career forever.
While working at ESPN X Games, I was doing some very small-scale freelancing—running FB ads with budgets of $10–$100/day.
Occasionally, @connorrolain and I would connect about the accounts we were each freelancing for. Not long after, Connor joined the Homestead team in its infancy.
When I got laid off during COVID, Connor reached out and told me what he was working on and that they were looking to grow. I remember him telling me about an account spending $500/day… lol. The way he talked about it fired me up.
He then connected me with @zachmstuck, who gave me the opportunity to join what would soon become a rocketship.
For the next two years, I got to work alongside @zachmstuck, @thekyleleach, @_RileyTrotter, @jsappington, @connorrolain, @GrantWydeven ,@Matt_Fra_ and many more killers.
We were scrappy. We would do anything and everything for our clients. I remember many late nights auditing accounts, putting together plans with the small team.
Ads were only a small part of the equation. We were required to think holistically about the entire business.
We cranked out audits and every audit forced us to look at the next business a little differently.
We were submitting tons of creative requests every week for each brand. Hell, sometimes we were in a parking lot or a studio shooting ads ourselves.
The people I got to work alongside became the true foundation of my journey in the years that followed.
Forever grateful for the opportunity.
The success that team has seen is a testament to the hard work and the vision of the leaders. Awesome to see!
Mar 12
I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on.
I had the vision to build something special and looking back now, I think we did exactly that.
Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle.
I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness.
I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring.
To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today.
To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly.
As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.
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Mar 12
woah, I didn't expect our acquisition to make it on the sphere
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Mar 7
Also has anyone used this? It starts with Drive, Slack, and Gmail and i'm concerned it will give everyone access to EVERYTHING
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Mar 7
Does anyone know why Claude connectors seem to only work in browser and not app?
I'm trying to give our team access to all the connectors but it seems like they only work in a browser and in app it just says "Ask your Admin to add this to your team"
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Feb 28
I think this is going to be a required job application question going forward.
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Feb 22
I'm out here setting up OpenClaw for all the normies like me who are too stupid to figure this out
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Feb 22
After hours of troubleshooting, just revoking my telegram token and setting up the new one fixed it 🫠
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Feb 18
My open claw inspo tabs multiply exponentially everyday 🥴
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Feb 13
Love is in the air and the first design roundup of February is here!!! 💘
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Feb 4
Attentive is telling our clients to ditch Alia and use Attentive's builder instead to fix iOS inbox placement issues.
Wild idea: How about you just integrate better with those superior tools?
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Feb 1
Is anyone getting their Claude account banned by using their pro/max plan?
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Jan 1
Trying to run --dangerously-skip-permissions and claude says its active but it keep asking me to approve Bash commands...
Anyone know why?
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27 Dec 2025
Our performance management software wanted $7k to renew.
Up from $4.5k. Forced annual contract.
Then they said to avoid another price hike next year, we'd need to sign for 2 years for their overcomplicated, clunky UI.
I'm not technical and I cloned it with Claude Code in 2 days.
Testing goes live next week.
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