In 2007, the standards of living in the United States and Western Europe were similar, and most people don’t realize how much things have diverged since the US boomed after the global financial crisis and Europe didn’t.
They don’t fully understand how we’re living and we don’t fully understand how they’re living; even when we visit Europe as tourists, we don’t see their tiny, sad flats and their depressing grocery stores.
That is why Europeans visiting for the World Cup are going to, like, a Waffle House or a Taco Bell and losing their minds. Stuff we don’t even like or care about is wildly superior to everything everywhere else. We have no idea how rich we are.
World Cup tourists fall in love with middle America — raving about Waffle House at 1 a.m., Buc-ee's gas stations, and strangers driving them to stadiums in the rain. Oxford Economics expects 1.24 million international visitors for the tournament, and their viral posts are showcasing a side of the country most foreign media never covers.