31% wool, 69% other fibres | @31percentwool co-founder, designer and branding consultant | co-creator of @croydonist and @crocroland | ex @johnsonbanks

Joined January 2010
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Six years running @31percentwool today 🤩
Today we are celebrating our 6th birthday 🥳🎂 so here’s a little look back at some of our highlights. We’d like to say a huge thank you to all our lovely clients and collaborators who’ve made the last 6 years of business fly by. 🙏 Here’s to the next year of 31% Wool & beyond 🥂
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This week we chat with Croydon artist Sara Hayfa about The Hidden Collection – intricate eggshell artworks inspired by Moroccan night skies, created more than 12 years ago and only now being exhibited for the first time at Turf Projects. Read here 👉 croydonist.co.uk/sara-hayfa/
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‘Would you rather be alone in the woods with a man or a bear?’ The viral question inspired Man or Bear, a new play by Katie Hurley and Sarah Hehir heading to Edinburgh Fringe this summer. 👉We caught up with Katie to find out more: croydonist.co.uk/man-or-bear…
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May’s newsletter is out 🎨 Creative Croydon is back – and we're looking for artists who live, work or study Croydon. Deadline: Tues 9 June. Plus: a look back at our exhibition, a hidden bakery, the Surprised! festival, some horse-racing history. 💌 ➡️ eepurl.com/djdJ81
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🎨 We’ve launched this year’s open call for artists to exhibit work across Croydon town centre later this summer. ✅ Open to creatives living, working or studying in Croydon
✅ 3 selected artists receive a £750 commission
🗓 Deadline: Tuesday 9 June 👉 croydonist.co.uk/creative-cr…
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RT @Croydonist: Did you know there’s a tiny bakery hidden beside Lloyd Park – open just once a week? Guest writer @dick_mellor visits Bread…
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Good news! @Croydonist the online home of all things cultural, quirky and cool in the London Borough of #Croydon turns 10 this year & is curating an #exhibition of the work of 35 artists who have been featured in the publication, including me 🙂👉 croydonist.co.uk/ten/ #art
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RT @Croydonist: Festival season is here 🎉 Culture Croydon’s free ‘Surprised!’ festival lands in central Croydon this weekend – with Asian a…
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This week’s feature celebrates a decade of Croydon creativity through the voices of the artists featured in our exhibition, ‘Concrete Creativity – ten years of Croydonist artists’. ❤️ 👉 croydonist.co.uk/ten/
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Today we turn 10 🎉 Ten years of celebrating Croydon’s cultural, quirky and creative life – and it turns out there’s been more than enough to write about. Don’t worry – we’re not stopping yet 😊
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Echoes of hooves in Park Hill 🐎
 Croydon’s lost horse racing scene – from Park Hill to Woodside, and the painting that brought it all back into view. Read here: croydonist.co.uk/whistlejack…
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April’s newsletter is out 🎉 We look ahead to May when we’re marking 10 years with a special exhibition at the Clocktower Café – plus find out more about Croydonites Fringe call-out, Croydon Art Space, and a local film selected for a Film Festival. 💌 ➡️ eepurl.com/djdJ81
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Just five minutes from East Croydon Station, ‘Modern-Day Art’ at Croydon Art Space brings together 23 artists across painting, print and more – from playful (yes, there’s marmite) to deeply reflective. 👉On until 30 April. croydonist.co.uk/croydon-art…
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From Croydon’s archives to the film festival circuit 🎬 Routes to Roots: 1960s Croydon is back – and this time it’s on the big screen. We caught up with the team behind it 👇 croydonist.co.uk/routes-to-r…
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Concrete creativity – ten years of Croydonist artists 35 artists. 10 years. 1 exhibition. We bring together 35 artists from our social media headers – with new work alongside original pieces. 📍 Click Clock Art Gallery
📅 5–29 May
🎟 Free 👉 croydonist.co.uk/concrete-cr…
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A big thanks to our new social media cover artist Emily Evans. 😊 Emily is a collage illustrator and animator who also works in education. Based in Croydon, her practice always begins with hands-on cut-and-paste collage. See more 👉emilye.co.uk
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A big thanks to our current social media cover artist Diana Phiri-Witty. Diana is an illustrator and surface pattern designer who lives in Croydon. She uses inspiration from architecture and her Southern African heritage to create. 🥰 New art from tomorrow 😊
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Fancy taking to the stage? 🎭 A little slice of Edinburgh-style festival energy is returning to Croydon this July – and anyone can apply to be part of it. We caught up with @croydonites director Anna Arthur to find out more 👉 croydonist.co.uk/fringe-2026…
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A quick highlights reel from eight years of 31% Wool… A handful of moments from lots of projects, conversations and collaborations over the years. Thank you, as always, to the brilliant people we’ve worked with along the way 💛 Same again please.
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March’s Croydonist newsletter is out 🌸 
From Easter holiday planning at Museum of Croydon and ‘Spring into Croydon’, to new writing from John Grindrod and a rare peek at the borough’s art collection. Subscribe here 💌 ➡️ eepurl.com/djdJ81
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Wallet-friendly workshops and wanderings 👇 Free Easter holiday fun in Croydon – from crafts and exhibitions to outdoor art trails (and a little “whistle-what?” moment 🐎) 🔗 croydonist.co.uk/easter-26/ #Croydon #WhatsOn #EasterHolidays
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