Creative thaumaturge, B2B agency VP/ECD most comfortable creating marketing that is outside the comfort zone.
Joined February 2007
- Tweets 232
- Following 342
- Followers 309
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8 Photos and videos
21 Aug 2018
An MQL should be simply (but importantly) considered an engaged contact. MQA of course is the new MQL. #CMWorld
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21 Aug 2018
This. Great point. Establish account-level personas based on on quadrant, how a company makes decisions -- Brisk or Concerted, Emotional or Rational. #CMWorld
21 Aug 2018
A2: ABM works best in B2B where you can focus on specific companies or accounts. Harder to do with B2C where consumers are much more fragmented. Essentially, ABM is a good way to create personas at the account level. #CMWorld
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21 Aug 2018
Precisely. And this is also about applying ABM principles to your content marketing, simultaneously bringing the two closer together in a GTM strategy. #CMWorld
21 Aug 2018
A1. Content is important to account-based because it is one of the ways we deliver valuable experiences and drive engagement with target accounts. #cmworld
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Julie Wisdom retweeted
9 Nov 2017
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Julie Wisdom retweeted
2 Oct 2017
ALIAS have travelled to #OpenWorld - Johnny Carson style keynote from #Oracle CEO Mark Hurd, Silicon Valley is where simplicity goes to die.
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4 Oct 2017
Advice for leaders: People will never forget how you make them feel, says @jerrywest of the LA Clippers. Brilliant. #oow17 #openworld
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2 Oct 2017
The real value of automation is the consistency, says @MRevitt 'No more Friday cars.' #openworld
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Julie Wisdom retweeted
8 Sep 2017
@MarketingProfs shows THE FUNNEL applied to Charlotte's Web. #CMWorld
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8 Sep 2017
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8 Sep 2017
All ads should be respectfully integrated and dynamically personalised, says @srosellini of @sharethrough #CMWorld
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8 Sep 2017
Be interesting not linear with stories and content, says @debword iQ by Intel managing editor #CMWorld
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8 Sep 2017
'Think of content as a product, that when done well drives demand for your products' says @lukekintigh #CMWorld
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7 Sep 2017
Hey #CMWorld peeps. If you didn't know, but do know @carmenhill, today is her birthday. Is that improper use of a comma these days?
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7 Sep 2017
Spot on. This is the key to change mgmt in enterprise biz. x.com/carmenhill/status/9058…
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7 Sep 2017
Brilliant. x.com/KingmanInk/status/9058…
7 Sep 2017
Write better, faster - we drew up these tips from @annhandley, inspired by Charlotte's Web! @MarketingProfs #cmworld #keynoteinks #writing
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6 Sep 2017
One of my favourite storytellers on the planet ... 'pitching ideas requires context' @CarlaJohnson #CMWorld
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6 Sep 2017
Brennerism. x.com/timwasher/status/90549…
6 Sep 2017
In content marketing, when you talk about yourself, you're only talking _to_ yourself -@BrennerMichael #CMWorld