Zepto filed its DRHP. ₹80,100 Cr IPO incoming.
I read the whole filing so you don't have to.
Here's an honest take - should you invest, or is this hype dressed in purple?
1- The business in one line:
47.97M annual users. 1,139 dark stores. 2.33M orders/day. Revenue 2x'd YoY to ₹2,262 Cr.
Quick commerce grew from ₹133B to ₹963B GMV in 3 years. Zepto's order CAGR FY24-26: 119.5%. They're not just riding the wave - they're outrunning it.
2- The ugly number you can't ignore:
Zepto has NEVER made a profit. Not one year. Not one quarter.
FY24 loss: ₹1,215 Cr
FY25 loss: ₹4,700 Cr
FY26 loss: ₹5,905 Cr up 25% YoY
Net cash from ops: -₹3,462 Cr in FY26. Losses are growing faster than revenue. That's not a growth story -that's a burning building with a neon sign.
3- The unit economics are improving.
Adjusted EBITDA per order:
Q2 FY25: -₹171/order
Q4 FY26: -₹59/order
That's a 65% improvement in 18 months. The densification flywheel is working - more stores = shorter delivery radius = lower cost per drop.
If this trend holds, contribution-positive is closer than the P&L suggests.
4- The ad revenue angle nobody's talking about:
Ad revenue went from ₹8.93 Cr (Q3 FY24) to ₹542 Cr (Q4 FY26). Now at 7.88% of NRV.
This is Zepto becoming an ad platform. Brands WILL pay to be visible at the moment of purchase intent. Think Google Shopping, but inside a 10-min delivery window.
High-margin. Scales without capex. This is the hidden profit engine.
5- The IPO use of proceeds - smart or suspicious?
₹1,629 Cr - new dark stores
₹1,735 Cr - existing store lease rentals
₹1,325 Cr - tech & cloud infra
₹520 Cr - brand marketing
upto 35% for "general corporate purposes & unidentified acquisitions"
public money funds operating costs. The business isn't self-sustaining yet. That's a red flag for a value investor. Blue flag for a growth punter.