making $1m/month in the hyper-crowded AI calorie counter space is insane
foodvisor is doing 300k downloads a month and their monetization funnel is pure engagement bait
- first they hit you with a premium, personalized plan summary
- if you don’t convert, they push the standard 12-month paywall
- if you still don't buy, they pull out a "spin the wheel" gamified discount
- they literally rig the wheel to give you a 10% tease, make you spin again, and then drop a massive 75% off limited-time offer
by the time the countdown timer starts, it feels like you won a lottery ticket instead of being sold a subscription
gamifying your paywall is a massive cheat code for conversion