Hot take: Fable 5 is banned cause of Anthropic's own marketing, and not because it's dangerous

How Fable 5 is changing my life:

Claude Fable 5 (Mythos) just dropped. Anything you've built with it?

The best litmus test for a cold email: Would you reply? Would you actually stop what you’re doing, hit reply, and type a response? If the answer is no, don’t send it. Most people write cold emails they would never reply to themselves. Then they blame the list, the deliverability, the timing. Before you optimize anything else, pass your own test first.

This is who you're competing with.

Most B2B founders are buying leads. The best operators build lead pipelines. Example: Google Maps → scrape businesses AI → enrich context Cold email → outreach Cost: $0.01 per lead Meanwhile people are paying $3-5 per lead on databases.

How I get 10 positive replies daily just through 𝕏 DMs: 1. Track keywords and make sure you DM someone that actually need what you're offering 2. Engage before DMing 3. It will be best if you follow each other so DMs land directly in their inbox 4. Directly address their problem and how you solve it in your offer 5. Send max 250-300 DMs per day

If you can't be present because you're thinking about the future, set aside time to plan the big picture. If you can't be present because you're thinking about the past, set aside time to write down the lessons you’ve learned.

Why do so many people hate AI so much?

In 12 months, "I can't code" won't be a reason. It'll be an excuse. For years, "I can't code" was a real wall for a lot of people. You needed a technical co-founder, a dev agency, or 18 months of learning. That wall is gone. The founders who recognize this window right now and move on it will have a 2-year head start on everyone still waiting for the "right time." The ones who don't? They'll look back at 2025 and 2026 the same way people look back at not buying a domain in 1999. The window is open. But windows close. I'm not waiting to find out when this one does. If you've ever said "I'd build it if I could code", that excuse just expired. What's the idea you've been sitting on?

Hot take: AI will create more jobs

Volume negates luck. Targeted volume amplifies luck.

The best personal brands are built on identity: → Be consistent about it → Reinforce it constantly → Be clear about who you are Become unbeatable with this strategy.

Haven't post for a week and reach is dead. Anyone else experiencing this?

We are slowly seeing the shift from usage-based pricing to outcome-based pricing. Are you going to make the switch once attribution is dialed in?

Your reply rate isn't broken. Your list is.

Founders spend 6 months building product. 30 minutes thinking about distribution. Then blame the market.

"Personalization at scale" is a contradiction. Pick one.

Me looking at the code I used to write in 5 BC (Before Claude):