As AI capabilities continue to advance, most product people’s best defense over the next few years will be to go back to the basics of how to think. We love talking about thinking as a uniquely human quality—rightly so—but almost everyone I meet is certain that they think very clearly, analytically, and creatively. Yet, in practice, we rarely think to the full extent of our innate capability.
A good first step, if this resonates with you, is to get yourself to bear the discomfort of thinking deeply. This discomfort arises because deep thinking consumes significant energy, forces us to confront our biases and ego, and, for most people, feels less satisfying than ‘just doing something quickly’.
While at this point some readers might be thinking, ‘Okay, but give me something more advanced—something I can use today’, I’ll note that in practice the vast majority of people cannot get themselves past this first step and yet are eager to hear more advanced tips & tactics. And with that, we’re back to square one—because avoiding the discomfort of looking inward is exactly what drives people to chase shortcuts in everything they do.