Joined June 2018
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May 8
โ
Macula MCP is live.
And no, we didnโt build it to follow the hype.
We built it because when it comes to images, video, and other creative work, AI agents still do the same thing: ๐๐ต๐ฒ๐ ๐๐ฐ๐ฟ๐ฎ๐ฝ๐ฒ, ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ๐ ๐ฑ๐ผ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐๐๐ผ๐ฟ๐ธ.
-If you build with AI, thatโs a legal and ethical headache. - If you create & publish original content โ thatโs your work being pulled into models without context or consent.
๐ Macula MCP allows AI agents to directly ๐พ๐๐ฒ๐ฟ๐ ๐บ๐๐น๐๐ถ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ต๐ฎ๐ ๐ถ๐ ๐ฝ๐ฟ๐ผ๐ฝ๐ฒ๐ฟ๐น๐ ๐ฑ๐ฒ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ๐ฑ, ๐๐ถ๐๐ต ๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐๐ฒ๐ฟ๐บ๐ ๐ผ๐ป ๐น๐ถ๐ฐ๐ฒ๐ป๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ ๐๐๐ฒ. No scraping, no guesswork.
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Kelp.Digital retweeted
We thought that GenAI would take jobs away from artists and writers. Turns out that is not exactly happening.
Yet there is another threat, less obvious, but very real, linked to something deeply human - the temptation to delegate the struggle
๐open.substack.com/pub/termsoโฆ
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Kelp.Digital retweeted
Efficiencyโs ideal subject is no longer us, but more algorithms...
Can we defend and maintain our role, not just as input, but as authors of original creation and thought? Or will we let the unpredictable spark of our existence be managed out in pursuit of efficiency?
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May 8
โ
Macula MCP is live.
And no, we didnโt build it to follow the hype.
We built it because when it comes to images, video, and other creative work, AI agents still do the same thing: ๐๐ต๐ฒ๐ ๐๐ฐ๐ฟ๐ฎ๐ฝ๐ฒ, ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ๐ ๐ฑ๐ผ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐๐๐ผ๐ฟ๐ธ.
-If you build with AI, thatโs a legal and ethical headache. - If you create & publish original content โ thatโs your work being pulled into models without context or consent.
๐ Macula MCP allows AI agents to directly ๐พ๐๐ฒ๐ฟ๐ ๐บ๐๐น๐๐ถ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ต๐ฎ๐ ๐ถ๐ ๐ฝ๐ฟ๐ผ๐ฝ๐ฒ๐ฟ๐น๐ ๐ฑ๐ฒ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ๐ฑ, ๐๐ถ๐๐ต ๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐๐ฒ๐ฟ๐บ๐ ๐ผ๐ป ๐น๐ถ๐ฐ๐ฒ๐ป๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ ๐๐๐ฒ. No scraping, no guesswork.
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May 8
Images, video, and audio files *always carry the context* models need, in a format they can unmistakably understand.
๐ We built Macula MCP as an attempt to ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐๐ต๐ฒ ๐ณ๐น๐ฎ๐๐ฒ๐ฑ ๐๐๐๐๐ฒ๐บ ๐๐ต๐ฒ๐ฟ๐ฒ ๐บ๐ผ๐ฑ๐ฒ๐น๐ ๐น๐ฒ๐ฎ๐ฟ๐ป ๐ณ๐ฟ๐ผ๐บ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐๐ฟ๐ถ๐ฝ๐ฝ๐ฒ๐ฑ ๐ผ๐ณ ๐ถ๐๐ ๐บ๐ฒ๐ฎ๐ป๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ฟ๐๐น๐ฒ๐.
Now AI teams, agent builders, artists, and archives can plug into Macula MCP to get a *rightsโaware data layer* from day one - and finally stop treating culture as just โfree training data.โ
Learn more: bit.ly/4nn2FDq
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Kelp.Digital retweeted
7 Nov 2025
My latest article "Future of Content Licensing under MCPs and Agentic Commerce".
Or why ยดContext for Contentยด matters now more than ever and metadata might just become the hottest thing
elenatairova.substack.com/p/โฆ
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15 Jan 2025
Do AI robotic cameras mean a reduction in narrative integrity in broadcast journalism?
digitalcameraworld.com/camerโฆ
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Kelp.Digital retweeted
28 Oct 2024
For creators, it can be a daunting task to monitor for #copyright infringement across the internetโlet alone determine what steps to take next once an infringement is identified. We have some suggestions to help. bit.ly/3wtUgD4
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Kelp.Digital retweeted
24 Oct 2024
How to stop your data from being used to train the algorithms:
๐scroll for clear instructions to opt out for the most prominent platforms that opt you in by default.
And don't forget to add a 'robots.txt' file to your website ๐ค๐ซ
wired.com/story/how-to-stop-โฆ
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4 Oct 2024
We are spreading our roots in Cataluรฑa ๐จ๐ฅ๐จ๐ฅ๐จ!
Kelp.Digital is now a proud member of Tech Barcelona ๐ฅ
Come find us at Prier01 and say hi! ๐
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Kelp.Digital retweeted
2 Oct 2024
Unfortunately, this is happening way too often. Millions of original artworks get audaciously #freebooted daily.
2 Oct 2024
@TikTokSupport This TikTok (murat_8901) stole my Instagram comic. They refuse to give credit or take it down even after I contacted them. They even tried extorting me. Filed a copyright report yesterday, but I've heard nothing back. Evidence attached. Please help me out here.
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Kelp.Digital retweeted
19 Sep 2024
We're launching UniLink on @ProductHunt today!
Their algorithms got mighty weird, we're not shown on the list & votes/comments coming from those with a direct link apparently do not count๐ซ
๐But hey, you still can try Unilink anyways๐ค producthunt.com/posts/unilinโฆ
#ProductHunt
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Kelp.Digital retweeted
29 Aug 2024
Macula now automatically shields your images from AI training and data mining, disallowing any #DataScraping by default.
We use both market standards to signal the opt-out in a machine-readable form:
- IPTC Metadata Standard for AI/ML training and data mining.
- Robot.txt
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Kelp.Digital retweeted
28 Aug 2024
Singer Chappell Roan has been praised by photographers after she gave credit to the whole team that worked on her Interview Magazine shoot.
petapixel.com/2024/08/28/phoโฆ
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Kelp.Digital retweeted
28 Aug 2024
Glass Imaging is approaching AI differently. It created a technology that uses AI to improve the details that actually exist and avoid the "hallucinations" that generative AI tends to produce.
The results can be astounding.
petapixel.com/2024/08/28/thiโฆ
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Kelp.Digital retweeted
25 Aug 2024
Halideโs new โProcess Zeroโ feature takes photos with no AI, no processing, no nothing theverge.com/2024/8/14/24220โฆ via @Verge
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Kelp.Digital retweeted
6 Aug 2024
A massive leak from inside Nvidia (emails, Slack chats, documents) show how it created a yet-to-be-released GenAI model.
The leak shows that @nvidia scraped YouTube en masse, and had clearance from the highest levels of the company 404media.co/nvidia-ai-scrapiโฆ
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Kelp.Digital retweeted
6 Aug 2024
#Macula's hot summer update is here!
๐ค๐ซProtect Your Images from AI Scraping
๐ฉโซPaid Plans for more storage & speed
๐๐๏ธโ๐จ๏ธMultimedia Search
๐ชฒโ๏ธMultiple fixes & UX improvements
Here's what's new - read on: buff.ly/4dbpofs
#macula #contentprotection #datamining
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2 Aug 2024
By โฌ๏ธuploading โฌ๏ธimages to social media you essentially give them away ๐ช
There's a better way to share:
โ
- On your terms
ยฉ๏ธ- With your attribution preserved and displayed
๐- Publish once and track performance across all channels
u.macula.link/rg8YU4ngRficUAโฆ
Try today with #Unilink by @Macula_link
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Kelp.Digital retweeted
1 Aug 2024
๐ฎPredicting the future is magic.
โ
Regulating it, our duty.
The #AIAct is now a reality in Europe.
The world's first comprehensive regulation on #AI has entered into force:
โAddressing the risks of #ArtificialIntelligence
โEurope to play a leading role globally
#AIinEurope
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Kelp.Digital retweeted
29 Jul 2024
How to properly cross-post content from your website to socials? ยฉ๏ธโ
In a new post of our latest #IndieWeb series, we take a closer look at two approaches to content syndication: #POSSE and #PESOS. Read on: buff.ly/3LHx50Y
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