New thing alert! 🚨 Along with the amazing @sldeep I am co-founding a brand storytelling company called Bonfire. Today we do coaching, content, and consulting. We’ll be building software and in-person experiences, too. Check us out at aroundthebonfire.com

Today's the day! @kevanlee and I are officially launching Bonfire: content, coaching, and consulting for creatives and brand marketers...with goodies to come in the future! It'd mean a lot if you gave us a look and subscribed to our newsletter! aroundthebonfire.com

It’s my birthday. I’m 37 and I have some things I’d like to share, in no particular order. 1. No one thinks about you more than you do. That thing from two years ago that keeps you up at night? No one else remembers. Honor the memory and let it go.

It's FINALLY book launch day 😅🎊 As of writing the Kindle / e-reader is $1 so it's an easy grab (and read and review 😆) We are ridiculously grateful humbled at the idea of this thing being in the world. If you're new a little backstory why you might want to grab it👇

6 remote work experts on how to declutter your team's digital workspace:

Congrats @emilykramer & @kloughlin 🎉 You’ve built something amazing here. I can’t wait to see where it goes next and am so grateful to be along for the ride!

Just a few notes to myself (a driven & ambitious person): 1) Kings are overrated and usually unhappy. It is much better to be kingmaker. 2) Eventually, everyone realizes that they don’t want to be Elon Musk or Steve Jobs. How quickly do you want to get there? 3) Legacy is overrated. So is impact. 4) Learn from everyone & everything. Don’t view people as better or worse than you, worthy or unworthy of teaching you. And if something doesn’t fully resonate, don’t reject it wholesale. Try extracting the useful bits and learn from those. Wisdom is everywhere, if you can spot it. 5) When you find someone inspiring, try to separate their content and their charisma. And if it’s the charisma that inspires, be very careful. 6) The chief indicator of authentic confidence isn’t bravado. It’s the person’s openness to discovering why they’re wrong. 7) Whatever industry or domain you are in is probably smaller than you imagine it is. People talk. Don’t burn bridges over the small stuff. 8) When in doubt about where to take a job, pick the place with the better people. Even if it ends up being the wrong bet, you will still be more fulfilled with your work. 9) In the tech industry, things often change. Platforms change, technologies change, office signs change, employers change, centers of gravity change. The one thing that remains constant is the people. Always optimize for the people. 10) If you choose to understand just one cognitive bias, let it be the Fundamental Attribution Error. If you choose to understand one more cognitive bias, let it be Confirmation Bias. Last but not least, very important note: No rule is valid for every single situation in life. Except this rule.

every internet person should read these words by steven pressfield

Bootstrapping a software company is the best way to build wealth. Jason Cohen has bootstrapped 4 software companies from 0 to $1 million in revenue. Two are now worth $1 billion. Here's his exact plan to self-fund startups:

Got to talk about one of my favorite things (brand) with one of the best in the business (@peeplaja)! 🍿🍿🍿

Pinterest’s annual trend reports are grounded in what 445M MAUs are searching for (and planning). They claim 80% of their past predictions have come true in three years 🔮 Here’s their forecast for 2023 ⬇️

The 2022 Headline of the Year Nominees 🧵

Reply with a link to what you’re working on and I’ll say something nice about it. Building things is hard. You deserve a pat on the back.

Happening later today 👇 Would love to see you there!

Inspiration from @sariazout, a good set of weekly review questions: ⚫️What’s the right lesson to take from this week? ⚫️What am I currently procrastinating about? ⚫️Whose advice will help me solve my problems? ⚫️What’s my current biggest priority? ⚫️What’s weighing on my mind?

“When a lot of things start going wrong all at once, it is to protect something big and lovely that is trying to get itself born—and that this something needs for you to be distracted so that it can be born as perfectly as possible.” – Anne Lamott

Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others. He also open-sourced his entire curriculum, templates and all. Here's a link 👇

Marketing also needs goals that promote long-term thinking. This creates tension with sales sometimes. But if marketing only focuses on short-term revenue it will be much harder to hit more aggressive goals 6 months from now. You have to feed the funnel today to win tomorrow.

TL;DR 5 newsletters that have made me a better marketer: 1/ Marketing Brew 2/ Marketing Millennials 3/ Good Content 4/ Demand Curve 5/ Kevan Lee