Simon Alexander Ong introduced us to a word I didn't know I needed: pronoia. The belief that life is working out in your favor.

Your email list just got a lot more valuable. Here's everything we just launched at Craft Commerce 2026. 🔥

Here's everything we just announced at Craft Commerce 2026: → Subscriber Signals: see who's really on your list → Engagement analytics: know what's working and why → Newsletter sponsorships: earn on your terms → New landing page editor: 20 templates, no code required → Abandoned checkout recovery: automatically recover lost sales → Kit MCP: put AI to work inside your Kit account → SMS with SlickText: reach subscribers by email and by text → 5 new apps: HubSpot, Patreon, Luma, Eventbrite, and SlickText Our biggest launch ever. All live right now.

"Some of your favorite days haven't happened yet." - Simon Alexander Ong @kit

Our biggest product drop ever. Happening in 10mins! @kit Watch here: bit.ly/3PQWUBx

Kit tip: link triggers let you segment subscribers based on what they actually click. someone who clicks "I want to start a course" is telling you exactly what they need. tag them and follow up accordingly. behavior-based segmentation is more powerful than anything you can learn from a signup form.

Your email list has been keeping a secret. 👀

Kit update: a few more May updates shipped. 🔍 Search subscribers by first name, not just email. Find anyone, faster. 📁 Categories in Creator Profile. Assign categories to posts so subscribers can browse your archive by topic. 🌐 New social icons — Kickstarter, Steam, Bluesky, and Flickr now available across landing pages, emails, and saved links. 👤 Cleaner subscriber profiles. Tags and custom fields now sit at the top with collapsible sections for easy viewing. Small updates, smoother workflow.

Everyone has a story.

Every year at Craft Commerce, we do a live product launch on stage. This year's is the biggest one we've ever done—and we're live streaming it! We've been heads down working on something for a while now, and it's all centered around one idea: helping you get more value from the email list you've already spent years building. Join us live on June 11th at 11:15AM ET. bit.ly/4emuDMn

Kit tip: don't wait until you have something to sell to start emailing consistently. the creators who monetize fastest are the ones who showed up before they had a product. your list is an asset. treat it like one from day one.

Kit Update: Your audience is global. Now your sends are too. 🌍 Timezone-based sending is officially live for all paid plans. Schedule your broadcast once and it lands at the same local time for every subscriber, wherever they are in the world.

Craft Commerce is less than two weeks away and we can't wait to welcome everyone back to Boise. We sat down with Nathan to talk about what makes C C special and what he's most excited about this year. If it's your first time visiting Boise, make sure to check out some of Nathan's favorite spots and don't forget to grab a Chai at the District Coffee House in Downtown. Boise really has a way of winning people over the moment they arrive. Excited to see you there!

Which subscribers clicked your last three emails but haven't bought anything? 🤔 That's a real question you can ask your AI tool right now if you've connected it to Kit with the MCP. A few more creators have been asking: ✉️ "Which sequence has the most drop-off, and where?" 🏷️ "Tag everyone who opened my last five emails but is still on the free plan" ✍️ "Draft a re-engagement email for subscribers who haven't clicked in 90 days" The data was always in your Kit account. Now you can just ask for it. Kit MCP is live in beta → bit.ly/4uOHyvX

deliverability tip: your sender reputation tanks when too many emails go unopened. the fix: segment your list and re-engage cold subscribers with a win-back sequence before removing them. only keep people on your list who actually want to hear from you.

The biggest product release in Kit history is coming June 11th. 👀 Craft & Commerce is sold out — but we're bringing it straight to you LIVE. Grab your free spot now. bit.ly/4wyHWk4

We just shipped Kit MCP. We kicked off the rebuild of landing pages. And there’s a lot more we’re still building for you. Our biggest product launch of the year is coming on June 11. More details to come.

The most complete email MCP for creators is here. The Kit MCP is officially live in public beta. Your AI tool can now analyze your Kit data and act on it. Draft, tag, and sequence—all from one conversation. bit.ly/4uOHyvX

What has Nathan been up to? 👀

Something's printing. Your work week is about to get a whole lot more interesting – Tuesday. 🖨️