Indians spent over ₹20,000 crore on dietary supplements last year. For most healthy people, a good chunk of it ends up as expensive urine

I have made a full video with all the gory details - youtu.be/Q7cQ4cBSARE (Please watch and share with your pill popping family members)

No. I don’t think the conspiracy is likely. While I don’t know how Blinkit has implemented their search, this is just how a good software engineer might design a quick commerce search feature 1. In general, showing no results is considered a bad idea. So, beyond direct word matches, they will try fuzzy matches, phonetic matches, substring matches and in India, do this across Indian languages (someone searching for ulli or kanda should be shown onions) 2. Beyond this, even a random keyboard smash will regularly fit some fuzzy match or the other, so my guess is if you try different random combinations, you should get different products, not just chocolate 3. If I was smart, I’d also use the user’s previous buying history to take a shot at the category, and in the screenshot below, the user has purchased Milkybar before, so taking a bet and tempting the user with more chocolate is not a bad idea. So I did a few experiments…

As predicted, you will get different products for different patterns of gibberish. This is purely obviously speculative, but 1. The au and nf n-gram matches is why saunf is shown for jaueurofnf 2. The uryrleurir matching with onion and a product with Urli in its name is just a search engine working as expected 3. And finally - the one that genuinely returned no results disproves the conspiracy - there will eventually be some combination of gibberish that the search engine just gives up on

Fish came later. If your ancestors lived on the coast, your body is a bit better at turning the omega-3 in plants into the kind your brain actually uses. People far from the sea had to get iodine from other foods, which is why we now add it to salt, and also why influencer idiots promoting iodine-free Himalayan Pink Salt are a public health menace.

Notice the pattern. It takes tens of thousands of years, sometimes millions, for the body to write a gene around a food. Insects, fruit, meat, starch, milk. But our modern day diet with refined sugar, flour & oils, ultraprocessed to be ultrapalatable is about 100 years old. We have zero evolutionary adaptation and are eating food with bodies that have no instructions for it