Chief Marketing Officer, @symplr | Healthcare Innovation Advocate | Champion of Women in Leadership
Joined May 2008
- Tweets 1,040
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- Followers 617
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16 Sep 2022
I am supporting Susan G. Komen More Than Pink Walk. Come join me! secure.info-komen.org/site/T…
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May 15
The fastest way to quiet smart people is to make every question feel risky. Good mentoring gives context, honest feedback, and room to ask. Teams grow faster when learning feels normal and credit gets shared out loud.
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May 13
B2B healthcare buyers do not need more messaging when clarity is what is actually needed. If they cannot quickly see the problem, the impact, and the change your solution creates, the message is not working. In complex markets, clear language is a growth tool.
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May 12
Every health system has two operating models: the one on the process map and the one teams build to get through the day. Workarounds may keep things moving, but they also create hidden risk. Better operations start with clearer handoffs and less friction.
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May 8
Golly… #marketing’s favorite proof—engagement—is disappearing. Buyers are getting answers from #AI without ever clicking or showing up in our #data. The work still matters. The visibility doesn’t. Feels like an accountability smackdown is coming. forrester.com/blogs/ai-searc…
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May 7
If a healthcare message needs three meetings to explain itself, it is doing too much. Leaders are busy, and the value has to be clear fast. At symplr, I care about marketing that helps people understand the problem and what improves when it gets solved.
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May 7
If your messaging only makes sense after three clicks and a glossary, AI search will expose that fast. Clear language, credible content, and consistency matter more when buyers want answers now.
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May 6
Mentoring is often quieter than people expect. A lot of careers move because someone shared context that was never written down. Honest feedback and better direction can change more than a big speech ever will.
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May 5
A lot of B2B healthcare marketing still sounds like it was written to impress other marketers. That is a mistake. Buyers are busy. If the message is vague or polished to death, it gets ignored. Clear, useful messaging does more for trust than clever wording ever will.
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May 4
Healthcare marketing gets weak fast when everyone tries to sound important instead of sounding clear. Busy buyers should not have to dig through fluff to find the point.
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May 3
Reddit is now the No. 1 most-cited source for major AI platforms. If your brand isn't participating, or worse, if you’re trying to hide behind a polished corporate mask, you are essentially invisible to the future of search. inc.com/annabel-burba/burner…
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May 3
Being transparent is the only thing that actually builds trust there. Stop over-engineering the message and just be present and be real.
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May 2
There’s a pretty big gap in the marketing industry right now. Most marketers think they’re doing great, but the data shows that 2/3 of marketers would fail a basic marketing test. Many are lacking in areas like positioning or quantitative research. adweek.com/brand-marketing/t…
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May 2
With AI being so heavily touted in marketing, I think it's good that we're taking time to address this gap.
It’s a risky spot to be in. Yes, AI can be an effective tool to handle the basics of marketing, but it's just that: a tool.
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May 2
If you, the human brains behind the marketing, don’t have the fundamentals down, AI isn't going to make you better.
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May 1
Clinicians' time is best spent with their patients, not on computers.
Automating specific processes can ease the administrative burden on nurses and allow them to spend more time caring for their patients. symplr.com/solutions/clinica…
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Apr 2
I know this article talks about breaking a Guinness World Record as a way to get audience attention, but what I'm taking away from this piece is the desire for authenticity from both brands and audiences. marketingbrew.com/stories/20…
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Apr 2
It's hard to argue with a literal stamp of approval. By setting a record for the loudest billboard or tallest drone show, brands prove that they are real people doing real work. This satisfies a growing need from audiences for things that are tangible, verifiable, and human-made.
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Apr 1
On the whole, I'd say modern marketing is a data game, but it's a slightly different game in healthcare.
The most important thing you have to factor in is patient privacy. adweek.com/brand-marketing/h…
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Apr 1
In other industries, you can basically follow a customer around until they buy something. In healthcare, even if the data exists, you have to be more wary of how that might impact your patients' trust.
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Apr 1
To navigate this, some marketers are using proxy data to innovate while still following privacy regulations.
If you work in healthcare marketing, how are you balancing data collection/analysis with patient privacy?
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