A NielsenIQ company providing smarter product data that powers growth for CPG brands and retailers

Joined May 2014
892 Photos and videos
Consumer health and wellness trends are driving break-though product innovation across categories. Here's the latest move by our great customer Dole Food Company to ramp growth and build loyalty ow.ly/baai50FGj9N

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Hundreds of millions of consumers are now shopping based on health and wellness need states. Here is some practical advice from Forrester on how to adapt your grocery e-commerce personalization strategies to thrive amidst change: ow.ly/3Nl850FGjYN
Our exceptional customer Instacart is a leader when it comes to applying innovation to improve the shopper experience. Check out their latest news: ow.ly/s52b50FGiSK

Health and wellness buying spans all categories and is a growth driver in surprising places, including the candy aisle. ow.ly/WjP350FDNEY

E-commerce channels are the new CPG battleground for lucrative health and wellness shoppers. To win, you need the right data to power product discoverability, shopper engagement and conversion. This new white paper breaks down the details: ow.ly/Jw7D50FDOMh
The definition of health and wellness is expanding and now includes consumer values-driven product attributes like "sustainability". Read how Amazon is embracing this trend as both a corporate responsibility initiative and a growth driver: ow.ly/aUv650FDN1i

Online food and beverage sales are forecasted to grow at a 30% CAGR over the next 5 years. Do you have the right product metadata to differentiate and win online? ow.ly/yBtT50FyZus

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The rapidly growing health and wellness segment represents significant growth opportunities for retailers. Read more about Ahold Delhaize's health and wellness strategy: ow.ly/rEre50FyZdM

It's not surprising that online grocery is now a mainstay, but the prevalence of mobile and app-based shopping requires a new commitment to a personalized shopper experience. ow.ly/dBiZ50Fu7Pt

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Out-of stock substitutions is a use case our product attribute metadata helps retailers with everyday. Read how Walmart is focusing innovation on this critical business issue: ow.ly/PUg650FogQG

Health & Wellness is a $175B segment that offers significant growth opportunities for CPG brands and retailers. Check out our recent webinar with Forrester for details on how the combination of Label Insight and NielsenIQ unlocks health and wellness value. ow.ly/Q8s350FogZD
Congratulations to our exceptional customers Walmart and Ibotta, Inc. on your innovative new rewards partnership. A great step forward in customer experience! ow.ly/DKOl50FogOd

Wow! “those who buy across channels tend to purchase more frequently and spend up to 20% more compared to shoppers who only buy in store.” ow.ly/FwtO50Fk8VM

53% of grocery CEOs surveyed listed online grocery's ongoing growth as a top priority. ow.ly/5EsE50Fk8Kc

Grocery e-commerce is NOT slowing down. 2021's forecasted $100 billion in grocery e-commerce revenue will represent 12% of ALL US e-commerce sales. ow.ly/SOGu50FfOGt

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Customer experience is the new CPG battleground. CPG brands and retailers should join this webinar to learn about the latest omni channel personalization strategies that are driving growth for market leaders. Register now! ow.ly/j0Cb50FfP0g
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Congrats to our customer Gopuff on your recent rideOS and Liquor Barn acquisition announcements and the launch of your new ad platform. We are honored to be playing a role in your growth and expansion. ow.ly/o9cR50FfOQ1
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Congratulations to our customers Google and Hy-Vee, Inc. on their new partnership to drive innovation into the omni channel grocery experience. ow.ly/g1E750Fafkj

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Still time to check out this great episode from The CPG Guys featuring Label Insight and NielsenIQ discussing how a new approach to product content is a force multiplier in today's CPG e-commerce product data ecosystem ow.ly/4l7g50FaeYz