Marketing cannot manufacture resonance. It only amplifies what’s already there. If the foundation (the music) is not undeniably great, you cannot ad spend or TikTok hack your way into forcing people to care for the long term. At best you’ll see a spike that collapses. I have put out 500 songs. Often times they get the same push, rollout etc. Some perform better than others. The song is the variable. Blaming external factors is a trap that keeps you from refining your craft. Make better music.